# Clementine Couture Tangerine Dream Pieces for Armani Menswear Spring 2010 By Christina Butty | Published 2009-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/armani-menswear-spring-2010 References: [men.style](http://men.style.com/fashion/collections/S2010MEN/review/EAMEN) & [emporioarmani](http://www.emporioarmani.com) The Spring 2010 Emporio [Armani](https://www.trendhunter.com/trends/prisma-glass-lip-gloss) collection featured a bevy of fun trends like [metallic red and snake inspired pieces](https://www.trendhunter.com/trends/vowels-1). One of the key trends that Armani declared was the [color orange for spring](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). These juicy pieces stood out against the muted palette and darker colors used in many of the other outfits that Armani showed as part of his Emporio Spring 2010 menswear collection. **Implications** - No longer following the typically masculine look, men are seeking out more fashion-forward ways to dress. Dressing with flair is no longer an uncommon thing for men, creating a growing consumer market for fashion among the male demographic. Companies recognize this demand for a more well-dressed man and are creating more designs that had previously only been associated with the female dresser. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 59% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Orange Men's Fashion:** Emporio Armani's use of orange in their Spring 2010 menswear collection highlights the trend of men's fashion incorporating vibrant colors. - **Genderless Fashion:** The trend of men dressing in more fashion-forward ways traditionally associated with women, as shown in Emporio Armani's collection, creates opportunities for genderless fashion. - **Diversity in Men's Dressing:** The increasing demand for more fashionable clothing options for men, such as those showcased in Emporio Armani's collection, presents opportunities for more diversity in men's dressing. ### Industries Being Reshaped - **Fashion Industry:** Fashion companies can take advantage of the growing demand for more fashionable clothing for men, as demonstrated by Emporio Armani's Spring 2010 collection. - **Retail Industry:** Retailers can capitalize on the trend of men's fashion becoming more fashion-forward and diverse, as showcased in Emporio Armani's collection. - **Marketing Industry:** Marketing companies can use the trend of men's fashion becoming more colorful and diverse, as demonstrated by Emporio Armani's collection, to create new marketing strategies aimed at the male demographic. ## Related on Trend Hunter - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)