# Waxed Male Brows The Armani Men S/S 2010 Stars Cristiano Ronaldo By Meghan Young | Published 2010-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/armani-men-ss-2010 References: [justjared.buzznet](http://justjared.buzznet.com/2010/01/13/cristiano-ronaldo-emporio-armani-underwear-ads/) & [justjared.buzznet](http://justjared.buzznet.com/tags/cristiano-ronaldo/) Ok, I truly mean it when I say I’m not one to gawk over oiled-down men with tight abs, but this Emporio Armani Men S/S 2010 campaign may have me rethinking this choice. I mean, Cristiano Ronaldo is pretty darn fine, if you don’t mind me saying. He is taking over the coveted spot in the Armani Men S/S 2010 campaign from none other than [David Beckham](https://www.trendhunter.com/trends/david-beckham-true-instinct). Trend Hunter Marissa Liu recently featured Megan Fox’s campaign; does this compare? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Male Grooming:** Opportunities for disruptive innovation in the male grooming industry by expanding product lines to include eyebrow waxing services. - **Celebrity Endorsements:** Incorporating celebrity endorsements into advertising campaigns can increase brand recognition and sales. - **Visual Marketing:** Utilizing visually appealing marketing strategies, such as attractive models, can attract more consumers to shop. ### Who This Affects Most - **Fashion:** There is an opportunity for fashion companies to add male grooming products and services to their offerings. - **Beauty:** Beauty companies can expand their services to include male grooming services and products. - **Marketing and Advertising:** Marketing and advertising companies can incorporate celebrity endorsements and visually appealing marketing campaigns to increase brand awareness and sales. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)