# Showstopping Sequin Suits Giorgio Armani to Create Concert Costumes for Lady Gaga By Marissa Liu | Published 2010-02-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/armani-for-lady-gaga References: [vogue](http://www.vogue.co.uk/news/daily/100224-giorgio-armani-to-dress-lady-gaga.aspx) Fresh off the heels of their collaboration for the 2010 Grammy Awards, it was announced today that Giorgio Armani will design several looks for Lady Gaga to wear on tour. The Armani for Lady Gaga collaboration is sure to look a little like the many Armani Privé outfits Gaga donned at the Grammy Awards. Expect lots of enhanced and exaggerated shoulders, sequins, sparkles, body suits, geometric-shaped dresses, a floor-length black patent trench and specially made matching accessories from the [Armani for Lady Gaga concert looks](https://www.trendhunter.com/trends/blackpink-and-fragment). Armani seems quite excited about the collaboration, calling Gaga, "a modern fashion phenomenon." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sequin Suits:** Disruptive innovation opportunities could include developing more sustainable and eco-friendly sequin materials. - **Concert Costumes:** Opportunities for disruptive innovation may involve incorporating smart textile technology into concert costumes. - **Armani Collaboration:** There is potential for disruptive innovation by exploring the use of innovative materials and techniques in fashion collaborations. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from disruptive innovation by exploring new ways to incorporate sustainable materials and technologies into garments. - **Textile:** The textile industry has an opportunity for disruptive innovation by developing new manufacturing processes for smart textiles. - **Entertainment:** The entertainment industry can explore disruptive innovation by incorporating cutting-edge fashion technology into concert performances and costumes. ## Related on Trend Hunter - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Fashion House-Designed Spacesuits](https://www.trendhunter.com/trends/axiom-extravehicular-mobility.md) - [Studded Belt-Made Dynamic Jackets](https://www.trendhunter.com/trends/replica-suit.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Luxury 72-Meter Super-Yachts](https://www.trendhunter.com/trends/Admiral-Yacht.md) - [Fashion House-Designed Lunar Spacesuits](https://www.trendhunter.com/trends/axiom-extravehicular-mobility-unit.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md)