# Billie Jean-Inspired Ads Light-Up Dance Floors in the Sultry Armani Exchange Holiday 2009 Campaign By Jacqueline Parrish | Published 2009-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/armani-exchange-holiday-2009 References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/10/armani-exchange-holiday-2009-campaign-rianne-ten-haken-kerry-degman-by-tom-munro/) & [armaniexchange](http://www.armaniexchange.com/category/mens.do) For the Armani Exchange Holiday 2009 campaign, the company chose a light-up, multicolored dance floor as a backdrop. The scene was set, complete with smoke and two genetically perfect models. The Armani Exchange Holiday 2009 campaign features some sweet looking [holiday designs](https://www.trendhunter.com/trends/chanel-winter-tale) including holiday glitter, gorgeous embellished denim pants, hot spike heels and sexy jackets. The Armani Exchange Holiday 2009 campaign is a [sultry holiday dance party](https://www.trendhunter.com/trends/wrapped-in-heat). **Implications** - Taking inspiration from pop-culture icons allows companies to infuse a product with the particular individual's influence. In doing so, a product can then gain prestige over competitive brands due to this power of association. Companies should consider the ways in which their products can garner control through a particular icon's pre-established authority. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Influencer-inspired Marketing:** Companies can leverage the influence of pop-culture icons to enhance the appeal and prestige of their products. - **Interactive Advertisements:** Utilizing light-up and interactive elements in advertisements can create memorable and engaging experiences for consumers. - **Holiday-themed Campaigns:** Creating holiday-specific marketing campaigns can attract consumer attention and capitalize on seasonal shopping trends. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate influencer-inspired marketing strategies to differentiate their products and attract target consumers. - **Advertising and Marketing:** Interactive advertisements offer new opportunities to captivate audiences and deliver brand messages in unique ways. - **Retail:** Holiday-themed campaigns can help retail businesses stand out during the festive season and boost sales. ## Related on Trend Hunter - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)