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# Stylish Designer Smartwatches
The Armani Exchange Connected Collection Blends Tech and Style

By Justin Lam | Published 2018-09-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/armani-exchange-connected
References: [digitaltrends](https://www.digitaltrends.com/wearables/armani-exchange-connected-smartwatch-news/) & [techradar](https://www.techradar.com/news/armani-exchange-connected-is-the-brands-first-smartwatch)

The Armani Exchange Connected is a new [style-focused collection of smartwatches](https://www.trendhunter.com/trends/series-11) aimed at those that want their tech to be a little more dapper. Designed with a distinctive, but not over-the-top style, this collection of watches comes available in gold, black, silver, and coal colors. The cases of the Armani Exchange Connected watches are quite large at 46mm, contributing to a modern look with plenty of wrist presence. The screens are fully AMOLED and don't overpower the face of the watch.

In terms of features, the Armani Exchange Connected collection features a GPS, heart rate sensor, NFC capabilities, and swim-proof water resistance. The collection runs on [Google's](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3) Wear OS and comes complete with Google Assistant. A 300mAh battery powers the smartwatches and are generally good for a day before needing to recharge.

Image Credit: Armani

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 71% | Activity: 73% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Fashionable Smartwatch Collections:** The fashion industry can collaborate with tech companies to design stylish collections of smartwatches.
- **Smartwatches for Style-conscious Individuals:** Creating smartwatches that appeal to those who prioritize fashion could lead to new market opportunities.
- **Large-screen Smartwatches:** Designing smartwatches with large screens that do not dominate the watch face could become a popular trend.

### Sectors Adopting This

- **Fashion Industry:** The fashion industry can explore new product lines by designing and marketing smartwatches.
- **Technology Industry:** Technology companies can partner with fashion brands to create stylish collections of smartwatches.
- **Consumer Electronics Industry:** Consumer electronics companies can innovate by developing smartwatches with large screens and advanced features for fashion-conscious consumers.

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