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# Decadent Salt-Based Menus
Armani/Aqua's New Menu is Inspired by Global Varieties of Salt

By Laura McQuarrie | Published 2014-06-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/armani-aqua
References: [aluxurytravelblog](http://www.aluxurytravelblog.com/2014/05/21/armaniaqua-salt-discovery-six-course-experience-menu/) & [armani-aqua](http://www.armani-aqua.com/)

With the [Salt Discovery](https://www.trendhunter.com/trends/maldon-salt-merchants) Six Course Experience Menu, the Armani/Aqua restaurant puts a new spin on salt, an essential in cooking, curing and food preservation.

As a collaboration between iconic designer Giorgio Armani and the food specialists of the [Aqua Group](https://www.trendhunter.com/trends/kingfisher-pacific-resort), the Armani/Aqua in Hong Kong is described as a dining experience where "couture meets cuisine." With the Salt Discovery Six Course Experience Menu, diners are served a six-course meal, starting with prawns served on a block of Pink Himalayan salt, home-cured ham and a variety of other dishes dusted with unusual varieties of salt, like Hawaiian Black Lava Salt and Iranian Persian Blue Salt. To round out the experience, Armani/Aqua also serves a [variety of salt-based cocktails](https://www.trendhunter.com/trends/the-water-of-life-eau-de-vie).

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 70% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Global Salt-based Menus:** There is a growing trend of using various global varieties of salt to create unique dining experiences.
- **Salt-based Food Preservation:** Restaurants and chefs are exploring salt as not just a seasoning ingredient, but also as a method of food preservation.
- **Salt-based Cocktails:** Mixologists are experimenting with salt as a flavor enhancer in cocktails, offering a new twist to traditional drink recipes.

### Where This Applies

- **Restaurant Industry:** Restaurants can explore creating unique menus centered around different types of salt, attracting customers with a novel dining experience.
- **Food Preservation Industry:** There is an opportunity for companies to develop innovative salt-based preservation methods that offer a natural and flavorful alternative to traditional techniques.
- **Beverage Industry:** Beverage companies can create salt-infused drinks to cater to consumers who are seeking unique flavor combinations in their cocktails.

## Related on Trend Hunter

- [Chef-Created Salt Collections](https://www.trendhunter.com/trends/osmo-x-carbone.md)
- [Mediterranean Culinary Experiences](https://www.trendhunter.com/trends/restaurant-azura.md)
- [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md)
- [Cocktail-Friendly Salts](https://www.trendhunter.com/trends/cooking-and-cocktail-salts.md)
- [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md)
- [Chocolate-Inspired Restaurant Menus](https://www.trendhunter.com/trends/lindt-and-gia.md)
- [Unique Culinary Experiences](https://www.trendhunter.com/trends/saratoga-supper-club.md)
- [Exotic Salt Product Ranges](https://www.trendhunter.com/trends/maldon-salt-merchants.md)
- [Culturally Layered Resort Menus](https://www.trendhunter.com/trends/kingfisher-pacific-resort.md)
