# Rug Brand Flagship Locations Armadillo and Studio GOSS Join Forces on a Flagship Space By Amy Duong | Published 2024-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/armadillo References: [design-milk](https://design-milk.com/armadillo-aligns-with-studio-goss-for-a-fresh-la-flagship-space/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_170990740412810&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=ltiqorny0100x1tt000ULhmwqsj3n&loc=https%3A%2F%2Fdesign-milk.com%2Farmadillo-aligns-with-studio-goss-for-a-fresh-la-flagship-space%2F&v=1&out=https%3A%2F%2Fstudiogoss.com.au%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Armadillo%20Aligns%20With%20Studio%20GOSS%20for%20a%20Fresh%20LA%20Flagship%20Space&txt=%3Cstrong%3EStudio%3C%2Fstrong%3E%20%3Cstrong%3EGOSS%3C%2Fstrong%3E)  [Armadillo](https://www.trendhunter.com/trends/sistine), which is one of the globe's leading Cerfified B Corporation rug labels honors the [finished flagship design in California](https://www.trendhunter.com/trends/rh-montreal) and head office. It is located in the city's La Cienega Design Quarter, marking the brand's sixth showroom with concepts thought out by co-founders Jodie Fried and Sally Pottharst made possible with the help of [Studio GOSS](https://www.trendhunter.com/trends/petra-rug-collection). It pushes towards a slight change of a more feminine visual that aligns with the overarching women-led values. When guests enter the space, they are greeted by a large warehouse to showcase the brand's large rug collection. The showroom is detailed with sophisticated curved walls with a bright 15-foot high ceiling to evoke an inviting space without compromising its luxury. All of this is inspired by the muted elegance of premium fashion houses in Paris and Tokyo. Image Credit: Armadillo, Studio GOSS ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 1% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Feminine-driven Visuals:** Exploring a shift towards a more feminine visual aesthetic in flagship retail spaces to align with evolving brand values. - **Luxurious Showroom Experiences:** Creating inviting and sophisticated showroom experiences by incorporating premium design elements and elevated aesthetics. - **Global Women-led Concepts:** Embracing global women-led design concepts in flagship locations to enhance brand identity and resonate with diverse audiences. ### Who This Affects Most - **Interior Design:** Opportunity to infuse more feminine-driven visuals and luxurious design elements in interior spaces to captivate customers and elevate brand experiences. - **Retail:** Innovative showroom experiences that combine premium aesthetics and distinct design concepts to attract customers and differentiate brands in the retail sector. - **Fashion & Lifestyle:** Applying women-led design principles inspired by premium fashion houses to create distinctive brand environments that convey elegance and sophistication in the fashion and lifestyle industry. ## Related on Trend Hunter - [70s-Inspired Plush Shag Rags](https://www.trendhunter.com/trends/petra-rug-collection.md) - [Discreetly Beautiful Furniture Showrooms](https://www.trendhunter.com/trends/formla.md) - [Timeless Floor Rug Collections](https://www.trendhunter.com/trends/sistine.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Vibrant Collaborative Design Showrooms](https://www.trendhunter.com/trends/senso-1.md) - [Luxurious Hand-Knotted Rugs](https://www.trendhunter.com/trends/mojave.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Italian Design Brand Expansions](https://www.trendhunter.com/trends/italian-design-brand.md)