# Armpit Advertising Boost Mobile Compares Hairy Armpits to Cell Phone Carriers By Vincent Salera | Published 2009-03-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/arm-pit-advertising-boost-mobile-says-hairy-armpits-for-women-is-wrong References: [coloribus](http://www.coloribus.com/paedia/reels/2009/02/25/541262/) Is Boost Mobile telling us that women with 18-inch armpit hair are unnatural and wrong? Apparently, yes. This [hilarious commercial](https://www.trendhunter.com/trends/the-club-campaign) uses women’s armpit hair as a simile to illustrate what’s “wrong” with most [mobile carriers](https://www.trendhunter.com/trends/mint-mobile-mintfomercial). I feel sorry for the guy that has to sit behind her. The ad was created by advertising agency 180, LA with creative direction by William Gelner, Joel Rodriguez, John Matejczyk, Peter Vattanatham, and Erwin Federizo. The copy was written by Eric Helin and Amir Farhang. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Body Hair Acceptance:** Opportunity for beauty and personal care companies to promote inclusivity and diversity in their marketing and product offerings. - **Shifting Gender Stereotypes:** Opportunity for brands to challenge traditional gender norms and cater to a more progressive and diverse consumer base. - **Humor-based Advertising:** Opportunity for companies to use humor to grab attention and engage consumers in a lighthearted way. ### Who This Affects Most - **Beauty and Personal Care:** Industry can capitalize on the trend of body hair acceptance by creating innovative and inclusive products and marketing campaigns. - **Telecommunications:** Industry can shift their marketing strategies to appeal to a more progressive and diverse consumer base and challenge traditional gender norms in their advertisements. - **Advertising and Marketing:** Industry can explore humor-based advertising to engage consumers and promote brand awareness in a lighthearted way. ## Related on Trend Hunter - [Underarm Celebration Initiatives](https://www.trendhunter.com/trends/freethepits.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md)