# Collaborative Oral Rinse Toothpastes Arm & Hammer Plus TheraBreath Toothpaste is Enamel-Safe By Michael Hemsworth | Published 2024-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arm-hammer-plus-therabreath-toothpaste References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-24/arm-amp-hammer-launches-new-toothpaste-with-therab/) & [armandhammer](https://www.armandhammer.com/en/oral-care/toothpastes/multi-benefit/arm-hammer-toothpaste-plus-therabreath-breath-fresheners-5-5-oz)  Arm & Hammer Plus TheraBreath Toothpaste has been created in collaboration between the brands to provide consumers with a one-step way to ensure optimal oral health. The toothpaste is formulated with four key benefits in mind including deep cleaning test hand gums, protecting against cavities, [fighting bad breath](https://www.trendhunter.com/trends/crest-clean-breath) and even offering [gentle whitening](https://www.trendhunter.com/trends/whiten-toothpaste). The product is reported to remove up to three-times more plaque than alternatives on the market, while also providing enamel-safe whitening for a bright smile. Kent Lawson, DDS spoke on the Arm & Hammer Plus TheraBreath Toothpaste saying, "With Arm & Hammer Plus TheraBreath Toothpaste, patients can get four key oral health benefits in just one product. This [anticavity fluoride toothpaste](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste) has an enamel-safe, low abrasion formula that deep cleans teeth and gums, protects against cavities, fights bad breath, and gently whitens to enable a noticeably whiter, brighter smile.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 37% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Collaborative Oral Care Products:** Opportunity for brands to partner and create multi-benefit toothpastes for improved oral health. - **Multi-benefit Dental Formulations:** Potential to develop toothpaste formulas that offer deep cleaning, cavity protection, bad breath control, and gentle whitening in one product. - **Enhanced Plaque Removal Solutions:** Room for innovation in toothpaste formulations that can remove plaque more effectively than existing alternatives. ### Who This Affects Most - **Dental Care Products:** Innovations in toothpaste formulations and collaborations between brands to enhance oral health offerings. - **Health and Beauty:** Cross-industry collaboration opportunities for creating oral care products that offer multiple benefits in a single solution. - **Consumer Goods:** Potential for disruptive toothpaste formulations that address various oral health needs in one convenient product. ## Related on Trend Hunter - [Mix-and-Match Toothpastes](https://www.trendhunter.com/trends/therabreath-toothpastes.md) - [Enamel-Strengthening Toothpastes](https://www.trendhunter.com/trends/pronamel-clinical-enamel-strength-deep-clean.md) - [Enamel-Safe Whitening Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Protective Whitening Sensitive Toothpastes](https://www.trendhunter.com/trends/sensodyne-advanced-white-toothpaste.md) - [Dentist-Formulated Oral Rinses](https://www.trendhunter.com/trends/oral-rinses.md) - [Active Protection Toothpastes](https://www.trendhunter.com/trends/sensodyne-pronamel-active-enamel-shield.md) - [Gentle Teeth Whitening Rinses](https://www.trendhunter.com/trends/dazzling-mint-whitening-rinse.md) - [Antibacterial Protection Toothpastes](https://www.trendhunter.com/trends/colgate-total-plaque-prorelease.md)