# Hotel Cosmetic Offerings Arlo Soho Hotel and Allure Store Offer a Unique Beauty Experience By Elena Rahman | Published 2021-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/arlo-soho-hotel References: [happi](https://www.happi.com/contents/view_breaking-news/2021-10-04/arlo-soho-and-the-allure-store-enter-exclusive-par-794204/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HappiBreakingNews+%28Happi+Breaking+News%29) & [arlohotels](https://www.arlohotels.com/arlo-soho/) [Arlo Soho Hotel](https://www.trendhunter.com/trends/arlo-hotels-alo-moves) and [Allure Store](https://www.trendhunter.com/trends/florist-eau-de-parfum) collaborated to offer hotel guests exclusive beauty experiences. As of Monday, October 11th, 2021, guests of the Arlo Soho will receive a tote bag complete with the latest Allure Store award-winning skincare and beauty products. In addition, visitors at the hotel will receive a voucher for a discounted price on their entire purchase at the beauty brand's store near the Arlo hotel. The general manager of Arlo Soho, Cordell Nelson, explains that it continues to provide unique experiences for its guests to offer elements of unexpected pleasures during their stay at the hotel. Nelson states that this partnership "provides a taste of the local SoHo experience." Additionally, the partnership will host a series of [pop-up events](https://www.trendhunter.com/trends/the-st-regis-toronto) such as beauty sessions, cocktail parties, and more. Image Credit: Arlo Soho Hotels / Allure Store ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 69% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hotel-brand Partnerships:** The growing trend of hotel partnerships with established beauty brands provides opportunities for disruptive innovations in exclusive experiences for hotel guests. - **Pop-up Events:** The popularity of pop-up events at hotels and beauty stores provides opportunities for disruptive innovations in unique experiences for customers and guests. - **Tote Bag Offerings:** The growing trend of offering tote bags with beauty and skincare products to hotel guests provides opportunities for disruptive innovations in VIP packages and exclusive offerings for guests. ### Sectors Adopting This - **Hospitality:** The hospitality industry can leverage exclusive partnerships with beauty brands and pop-up events to provide unique experiences for their guests. - **Beauty:** The beauty industry can leverage partnerships with hotels to offer exclusive product offerings and pop-up events. - **Retail:** The retail industry can leverage partnerships with hotels to offer exclusive tote bags and in-store discounts for hotel guests. ## Related on Trend Hunter - [Hospitality Fitness Collabs](https://www.trendhunter.com/trends/arlo-hotels-alo-moves.md) - [Limited-Time Branded Beauty Collaborations](https://www.trendhunter.com/trends/kate-somerville1.md) - [Luxury Brand Spa Takeovers](https://www.trendhunter.com/trends/beverly-hills-hotel.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Hair-Styling Hotel Amenities](https://www.trendhunter.com/trends/shark-beauty.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Comfort-Focused Wellness Experiences](https://www.trendhunter.com/trends/hotel-x-toronto.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Ethical Hotel Amenity Lines](https://www.trendhunter.com/trends/hotel-emporium.md)