# Subtle Sports Car Luggage The Arlo Skye Audi Carry-on Pays a Quiet Tribute to German Engineering By Michael Hines | Published 2017-03-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/arlo-skye-audi-carryon References: [airows](http://airows.com/travel/arlo-skye-audi-suitcase) & [arloskye](https://arloskye.com/products/the-carry-on-for-audi) The Arlo Skye Audi carry-on is the definition of subtlety. Design-focused luggage company Arlo Skye teamed up with Audi to put a slight twist on its [smart carry-on](https://www.trendhunter.com/trends/delsey-paris). Unlike some other automakers, the German company chose not to slap its logos all over the place. Instead, the only hint that this piece of [Arlo Skye luggage](https://www.trendhunter.com/trends/rimowa-x-rick-owens) was created in partnership with Audi is its red stitching. That red color is a signature of Audi's and appears in many of its cars. The Arlo Skye Audi carry-on is notable in that it takes a true fan of the company's cars to make the connection and realize the collaboration. This exercise in [cross-branding](https://www.trendhunter.com/trends/monos-and-simonmiller) isn't exactly the norm yet but don't be shocked if it starts to become more mainstream, especially among companies that sweat design details. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Subtle Brand Collaboration:** The Arlo Skye Audi carry-on showcases the potential for subtle collaborations between brands, where shared values and design details are emphasized over logos. - **Minimalist Design Branding:** The use of red stitching as the only branding element in the Arlo Skye Audi carry-on highlights the trend of minimalist design branding, where subtlety and elegance take precedence. - **Exclusive Fan Merchandise:** The Arlo Skye Audi carry-on exemplifies the growing trend of creating exclusive merchandise for passionate fans, providing a unique opportunity for brands to tap into niche markets. ### Industries Being Reshaped - **Luggage & Travel Accessories:** The collaboration between Arlo Skye and Audi opens up new possibilities for the luggage and travel accessories industry to create unique, co-branded products that cater to discerning customers. - **Automotive:** The Arlo Skye Audi carry-on showcases how automotive companies can explore innovative branding opportunities by partnering with lifestyle brands to create subtle, high-quality merchandise for their customers. - **Retail & Fashion:** The trend of subtle brand collaborations seen in the Arlo Skye Audi carry-on presents retail and fashion companies with the chance to develop limited-edition products that resonate with brand enthusiasts. ## Related on Trend Hunter - [High-End Automotive Luggage Lines](https://www.trendhunter.com/trends/porsche-design-roadster-aluminum-collection.md) - [Limited Edition Minimal Luggage](https://www.trendhunter.com/trends/rimowa-and-porsche.md) - [Personality-Forward Luggage Brands](https://www.trendhunter.com/trends/airs-luggage.md) - [Collaboration Car Brand Luggage](https://www.trendhunter.com/trends/tumi-x-mclaren.md) - [Collaborative Custom Car Designs](https://www.trendhunter.com/trends/model-a7l.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [Textural Luggage Designs](https://www.trendhunter.com/trends/carryon-x-core-collection.md) - [Artfully Engineered Luggage Designs](https://www.trendhunter.com/trends/ingenieurskunst.md) - [Ultra-Sleek Luggage Collections](https://www.trendhunter.com/trends/samsonite-x-boss.md)