# Fresh-Faced Makeup Ads The Arlenis Sosa Lancome 'Teint Idole' Campaign is Minimal By Tiana Reid | Published 2010-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/arlenis-sosa-lancome-teint-idole References: [fashionindie](http://fashionindie.com/addict-arlenis-sosa-for-lancome/) & [lancome-usa](http://www.lancome-usa.com/) It's not everyday that makeup ads feature models in a barely-there cosmetics, but the Arlenis Sosa Lancome 'Teint Idole' campaign has the beautiful model looking even more ravishing in tied back hair and [minimal makeup](https://www.trendhunter.com/trends/blush-lip-color). 'Teint Idole' comes in 23 shades, which is a relief to many women of color who find it hard to find the right makeup hue for their skin tones. The Arlenis Sosa Lancome 'Teint Idole' photographs were shot by the successful Peruvian fashion photographer Mario Testino. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 2% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Minimal Makeup:** Opportunity for disruptive innovation in creating innovative, barely-there cosmetics that enhance natural beauty. - **Diverse Makeup Shades:** Opportunity for disruptive innovation in developing a wide range of makeup hues to cater to women of color and their specific skin tones. - **Natural Beauty:** Opportunity for disruptive innovation in promoting and celebrating natural beauty through minimalistic makeup campaigns. ### Industries Being Reshaped - **Cosmetics:** Opportunity for disruptive innovation within the cosmetics industry by offering a range of minimalistic makeup products. - **Fashion Photography:** Opportunity for disruptive innovation in fashion photography by capturing the essence of natural beauty through minimalistic and clean aesthetics. - **Beauty and Self-care:** Opportunity for disruptive innovation in the beauty and self-care industry by promoting the importance of embracing and enhancing natural features. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)