# Grain-Infused Breakfast Drinks The Arla Milk & Oats Drink is High in Protein and Low in Fat By Michael Hemsworth | Published 2018-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arla-milk-oats References: [conveniencestore](https://www.conveniencestore.co.uk/products/arla-enters-breakfast-to-go-market-with-milk-and-oats-drinks/566683.article) Increasingly busier schedules amongst many different consumer demographics has surged demand for convenient food and drink varieties, which is seeing brands respond with new options like the [Arla](https://www.trendhunter.com/trends/arla-protein-food-to-go) Milk & Oats. Positioned as a breakfast drink that is ready to consume at home or on-the-go, the drink contains a blend of skim milk, wholegrain oats and other natural flavors. The drinks will come in two flavor varieties including 'Vanilla' and 'Maple,' which make them a tasty drink to enjoy when commuting or in need of a way to stay fueled midmorning. The Arla Milk & Oats breakfast drink maintains a low fat content, while also offering [high levels of protein and fiber](https://www.trendhunter.com/trends/mush-protein-overnight-oats) to keep you feeling fully for longer to ensure satisfaction. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenient Food and Drink:** The surge in demand for convenient food and drink varieties presents opportunities for brands to develop innovative, ready-to-consume options. - **Breakfast On-the-go:** The popularity of breakfast drinks like Arla Milk & Oats indicates the potential for disruptive innovation in the breakfast food industry, catering to busy consumers in need of a quick and nutritious meal. - **Health-conscious Nutrition:** The emphasis on low-fat, high protein and high fiber content in breakfast drinks opens up opportunities for companies to create nutritious alternatives that appeal to health-conscious consumers. ### Where This Applies - **Convenience Food and Drink:** The convenience food and drink industry can leverage the demand for ready-to-consume products by developing innovative options that cater to busy consumers. - **Breakfast Food:** The breakfast food industry can tap into the trend of breakfast drinks by creating disruptive products that offer a convenient and nutritious morning meal. - **Health and Wellness:** The health and wellness industry can seize the opportunity presented by breakfast drinks with low-fat and high protein content to provide nutritious alternatives that align with consumers' dietary preferences. ## Related on Trend Hunter - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [Oat-Powered Breakfast Products](https://www.trendhunter.com/trends/moma-foods.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md) - [Complete Meal Protein Shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [High-Protein Dessert-Like Oats](https://www.trendhunter.com/trends/quaker-protein-strawberries-cream.md)