# Clean-Label Cheese Products Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products By Katherine Pendrill | Published 2017-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arla-foods References: [csnews](http://www.csnews.com/product-categories/new-products-and-promotions/arla-cheese) & [mediapost](https://www.mediapost.com/publications/article/299817/arla-foods-introduces-first-ever-us-brand-campai.html) In an effort to differentiate itself from companies such as [Kraft](https://www.trendhunter.com/trends/protein-cheese-sticks) and [Sargento](https://www.trendhunter.com/trends/sargento-natural-american-cheese-slices), [Arla Foods](https://www.trendhunter.com/trends/arla-cultura) has launched a new campaign for its clean dairy line. The campaign is designed to appeal to consumes who want to enjoy cheese, but also want to make sure that the products they buy are free from artificial or unnatural ingredients. Arla Foods' new camping -- titled 'Live Unprocessed' -- showcases the brand's new and existing cheese products, by highlighting the overarching commitment to using only natural ingredients. Overall, the main message behind each ad is that all of the company's cheese products are made without any artificial hormones, stabilizers or antibiotics. By making it clear to consumers that Arla Foods' cheeses are free from the kinds of artificial ingredients found in other products, the campaign positions Arla Foods as a better-for-you alternative to other brands. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Cheese:** A trend towards all-natural cheese products made without artificial ingredients. - **Better-for-you Dairy:** Consumers are seeking out dairy products that are free from artificial hormones, stabilizers or antibiotics. - **Natural Ingredient Focus:** Consumers are looking for brands that emphasize the use of natural ingredients in their products. ### Who This Affects Most - **Dairy Industry:** The dairy industry can take advantage of the demand for clean-label and better-for-you dairy products. - **Organic Foods Industry:** The organic foods industry can capitalize on the trend towards natural ingredients and clean-label products. - **Advertising Industry:** Advertising agencies can create campaigns for brands that promote all-natural and clean-label products. ## Related on Trend Hunter - [Quality-Focused Cheese Campaigns](https://www.trendhunter.com/trends/our-make-it-better-cheddar-campaign.md) - [Gut Healthy Dairy Brands](https://www.trendhunter.com/trends/arla-cultura.md) - [Specialty Cheese Campaigns](https://www.trendhunter.com/trends/flavor-that-sings-campaign.md) - [Protein Cottage Cheeses](https://www.trendhunter.com/trends/cottage-cheese-range.md) - [Pro-Dairy Campaigns](https://www.trendhunter.com/trends/dont-cancel-the-cow.md) - [Plant-Based Cheese Campaigns](https://www.trendhunter.com/trends/daiya-fromage-forgery.md) - [Free-From American Cheese Slices](https://www.trendhunter.com/trends/sargento-natural-american-cheese-slices.md) - [Affordable Organic Cheeses](https://www.trendhunter.com/trends/organic-cheese.md) - [Functional Lifestyle-Driven Yogurts](https://www.trendhunter.com/trends/arla-yogurt-products.md)