# Value-Conscious Pizza Programs The ARKO Corp. Pizza Program Will Provide Low-Cost Pies By Michael Hemsworth | Published 2024-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arko-corp-pizza-program References: [csnews](https://csnews.com/arko-introduces-new-value-pizza-program) & [arkocorp](https://www.arkocorp.com)  The ARKO Corp. pizza program has been created by the brand to provide to patrons as a [value-conscious option](https://www.trendhunter.com/trends/10-pizza-days) that doesn't skimp on high-quality flavor and ingredients. The pizzas were developed over the course of a year of research and development, and come in cheese and pepperoni options that each have a self-rising crust. The pizzas are available now in [frozen varieties](https://www.trendhunter.com/trends/totinos-ultimate) with the fresh selections slated to arrive starting February 7, 2024 and will be priced starting at just $4.99 for [rewards members](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society). Chairman, President and CEO Arie Kotler commented on the ARKO Corp. pizza program saying, "We strongly believe this pie will resonate with consumers who are seeking a delicious, crispy and cheesy whole pizza, at an inflation-busting $4.99. The relevancy, quality and value of this pizza marks a new milestone as we continue our food journey." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 23% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Value-conscious Pizza:** The ARKO Corp. pizza program offers low-cost pies without compromising on quality, providing an opportunity for budget-conscious consumers. - **Self-rising Crust:** The ARKO Corp. pizza program features pizzas with self-rising crust, introducing an innovative convenience factor for pizza lovers. - **Frozen-to-fresh Transition:** The ARKO Corp. pizza program introduces a transition from frozen to fresh selections, giving customers a convenient option with improved taste. ### Industries Being Reshaped - **Food and Beverage:** The ARKO Corp. pizza program disrupts the food and beverage industry by offering a low-cost pizza option with high-quality ingredients. - **Frozen Foods:** The ARKO Corp. pizza program presents an opportunity for innovation in the frozen foods industry by introducing self-rising crust pizzas with great taste. - **Retail:** The ARKO Corp. pizza program creates potential for retail disruption as it combines affordability and quality in the pizza market. ## Related on Trend Hunter - [Value-Focused Frozen Pizzas](https://www.trendhunter.com/trends/dr-oetker-ristorante-pizza.md) - [Value-Driven Pizza Deals](https://www.trendhunter.com/trends/papa-murphys-papas-picks.md) - [Value-Minded Take-and-Bake Pizzas](https://www.trendhunter.com/trends/everyday-value-menu.md) - [Year-Round Pizza Promotions](https://www.trendhunter.com/trends/fixed-rate-pizza-2024.md) - [Resolution-Inspired Pizza Promotions](https://www.trendhunter.com/trends/marcos-pizzas.md) - [Inflation-Fighting Pizza Promotions](https://www.trendhunter.com/trends/fixedrate-pizza.md) - [Cost-Effective Pizza Programs](https://www.trendhunter.com/trends/godfathers-pizza-to-go-program.md) - [Value-Conscious Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-classic-crust-pizza.md) - [Value-Packed Pizza Menus](https://www.trendhunter.com/trends/more-for-999-menu.md)