# Art in 3D Highmath Exhibition & Arkitip Mag Viewmaster Issue By Ayman | Published 2008-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/arkitip-mag-viewmaster References: [notcot](http://www.notcot.com/archives/2008/02/black_viewmaste.php) & [arkitip](http://arkitip.com/exhibitions/hmberlin/) Highmath exhibition, one of the most talked about and anticipated art events of 2008, is open now in Germany (31 Jan - 1 Mar, 2008). The cool thing however, is that Arkitip Magazine, a limited-edition, hand-numbered art book for which excellence in production is of primary importance; is producing its 44th issue as a catalog for the exhibition. So? Well it comes with a Viewmaster and image reels that allow you to enjoy the art images in 3D. Naturally, it has limited numbers of 1500. I love this idea. Art/ trendy magazines in particular should adopt this. The reader needs one viewmaster only, which can be given with a subscription, then each issue comes with a few reels that contain 3D versions of the cool pictures inside the magazine. Plus, magazines can offset the viewmaster and reels cost by having a company sponser it and have its logo on the viewmaster, like what [Nike](https://www.trendhunter.com/trends/vogue-singapore-magazine) did in this case. The Highmath exhibition is presented by Arkitip in conjunction with [Wood Wood](http://www.woodwood.dk)and Nike. The title Highmath explains the relationship between the artists, which is multifaceted. Consisting primarily of work on paper including silk screens, lithographs and hand-done originals. Artists exhibit both existing and never before seen work. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Art Exhibitions in 3D:** The integration of 3D technology into art exhibitions enhances the viewer experience and adds a new dimension to traditional artwork. - **Innovative Art Magazine Formats:** Art magazines can incorporate interactive elements like Viewmasters and 3D image reels to provide a unique and immersive reading experience. - **Branding Partnerships for Art Publications:** Art magazines can collaborate with brands to sponsor interactive elements like Viewmasters, creating new revenue streams and promotional opportunities. ### Where This Applies - **Art Exhibitions:** Art museums and galleries can embrace 3D technology to attract a wider audience and offer a more engaging and immersive art-viewing experience. - **Publishing:** Art magazines can explore innovative formats and interactive features, such as 3D image reels, to stay relevant and provide readers with unique content. - **Branding and Sponsorship:** Companies can collaborate with art publications to sponsor interactive elements like Viewmasters, gaining brand exposure and supporting the arts. ## Related on Trend Hunter - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [AR Museum Eyewear Headsets](https://www.trendhunter.com/trends/metmate-ar-glasses-concept.md) - [Playful Interactive Galleries](https://www.trendhunter.com/trends/play-by-american-express-platinum.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Gem-Like Sculptural Art Exhibitions](https://www.trendhunter.com/trends/cylindrical-lenses.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md)