# Villainous Video Game Teasers Arkham City 'Joker & Harley' Pits Batman Against his Great Nemesis By Matt Ho | Published 2011-09-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/arkham-city-joker-harley References: [theawesomer](http://theawesomer.com/arkham-city-joker-and-harley/125980/) & [youtube](http://www.youtube.com/user/DCuniverseGames) Mr. Freeze and the Riddler have had their own trailers for the [new Batman game](https://www.trendhunter.com/trends/batman-x-blvck-collection), and now the most maniacal individual out of the Dark Knight's rogue gallery is featured in the Arkham City 'Joker & Harley' trailer. Batman: Arkham City is the highly anticipated sequel to Arkham Asylum, which received rave reviews from both critics and fans. Rocksteady Studios has been releasing a [series of trailers](https://www.trendhunter.com/trends/droga5s-wake-up) that focuses on one of the [Dark Knight's foes](https://www.trendhunter.com/trends/the-dark-knight-collection) each to promote the new game. The latest promo is the Arkham City 'Joker & Harley' trailer in which Mark Hamill's -- aka Luke Skywalker's -- brilliant voice work is heard taunting Batman as he fights his way to meet the maniacal psychopath. Throughout the clip, fans will get a sneak peek at what they can expect for the upcoming game and an exclusive look at how the characters will look this time around. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Villainous Video Game Trailers:** The promotion of video games through character-focused trailers is creating a new trend in the gaming industry. - **Celebrity Voice-overs:** The use of recognizable voice actors in video game trailers, like Mark Hamill in Batman: Arkham City, offers new opportunities for leveraging celebrity endorsement in marketing campaigns. - **Continuation of Strong IP Franchises:** Developing sequels for popular video games with strong Intellectual Properties (IP), such as the Batman: Arkham series, presents a trend in the gaming industry catering to loyal fanbases. ### Sectors Adopting This - **Video Game Development:** The use of character-focused trailers presents new opportunities for showcasing upcoming game titles in visually stimulating ways, ramping up the excitement and anticipation of gamers. - **Voice Acting and Talent Agencies:** The use of recognizable voice actors in video game trailers presents an opportunity for talent agencies to leverage their clients' existing personas in marketing campaigns aimed at the gaming demographic. - **Product Licensing & Merchandising:** The continuation of popular video game franchises with strong I.P. can be utilized as an ongoing marketing opportunity for licensing merchandise designs and sales. ## Related on Trend Hunter - [Modular Puzzle Building Sets](https://www.trendhunter.com/trends/arkham-asylum-set.md) - [Comic-Themed RPG Games](https://www.trendhunter.com/trends/jam-city.md) - [Next-Gen Console Games](https://www.trendhunter.com/trends/gotham-knights-1.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Superhero-Inspired Game Characters](https://www.trendhunter.com/trends/multiversus-1.md) - [Horror Fighting Game Characters](https://www.trendhunter.com/trends/jason-voorhees-multiversus.md) - [Cinematic Digital Game Trailers](https://www.trendhunter.com/trends/the-division-heartland.md) - [Superhero Action Game Sequels](https://www.trendhunter.com/trends/spiderman-2.md) - [Anime Franchise-Themed Digital Games](https://www.trendhunter.com/trends/detective-pikachu-returns-1.md)