# Rentable Children's Clothes Arket's Rental Service Allows Consumers to Rent Children's Clothes By Ell Smith | Published 2021-01-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/arkets-rental-service References: [hypebae](https://hypebae.com/2021/1/arket-childrens-collection-rental-circos-collaboration-subscription-sustainability-launch-info-europe) & [circos.co](https://circos.co/) Consumers are demanding that brand's be held accountable for the environmental impact they have, leading sustainable brand's like ARKET to respond in creative ways -- recently announced is [Arket's](https://www.trendhunter.com/trends/native-regenerative-wool) [rental service](https://www.trendhunter.com/trends/skiwear-rentals), which enables consumers to borrow [children's clothes](https://www.trendhunter.com/trends/lets-match-mums). Children's clothes are expensive, and typically only worn a few times before they're outgrown. As a result, parents are buying an average of 280 pieces. In fact, it's estimated that a child goes through eight different sizes in just the first two years of their life. Now, parents are able to make environmentally friendly and cost-effective clothing choices. The service was created in tandem with the clothing subscription service Circos, and can be accessed online through Arket's web store. Image Credit: Arket ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Rentable Children's Clothes:** The trend of renting children's clothes allows for a more eco-friendly and cost-effective clothing choice for parents. - **Sustainable Fashion:** The trend of sustainable fashion is on the rise, with consumers demanding accountability from brands for their environmental impact. - **Clothing Subscription Services:** Clothing subscription services, such as Circos, are providing innovative solutions for consumers to access clothes in a more environmentally responsible way. ### Sectors Adopting This - **Fashion:** The fashion industry has an opportunity to address sustainability concerns by offering more rental and subscription services. - **Children's Clothing:** The children's clothing industry has an opportunity to tap into the growing trend of renting clothes and offering more eco-friendly options. - **E-commerce:** E-commerce platforms have an opportunity to partner with rental and subscription services to provide more sustainable options for consumers. ## Related on Trend Hunter - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md) - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md) - [Parent-to-Parent Marketplaces](https://www.trendhunter.com/trends/blossoms.md) - [Airline Clothing Rentals](https://www.trendhunter.com/trends/japan-airlines-1.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Clothing Repair Hubs](https://www.trendhunter.com/trends/clothing-repair-service.md)