# Narrative-Based ETF Apps 'Arkera' Connects International Events to Exchange-Traded Funds By Joey Haar | Published 2018-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arkera References: [producthunt](https://www.producthunt.com/posts/arkera) & [arkera.ai](https://www.arkera.ai/) Exchange-traded funds, better known as ETFs, are a popular new investment option among [financial advisors](https://www.trendhunter.com/trends/financial-advisors) and common investors alike, and Arkera is a new app that helps both of those parties to make better use of the investments. The app connects [current events to movements](https://www.trendhunter.com/trends/eventaware) in various ETFs, giving consumers access to ETFs that they might not have known about in the past while helping advisors to better communicate the potential that ETFs have. ETFs are a type of passive investment, meaning that they're managed passively while consumers simply buy the stock once and forget about it. Every ETF essentially represents an index of a market, and most ETFs are actually [managed by artificial intelligence](https://www.trendhunter.com/trends/pandora-ai). As opposed to the relatively high risk of buying an individual stock or the relatively low return of a bond, ETFs represent a happy medium between those two extremes. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Personalized ETF Recommendations:** Arkera's app connects current events to movements in various ETFs, providing personalized recommendations for investors. - **AI-powered ETF Management:** Most ETFs are managed by artificial intelligence, presenting an opportunity for further advancements in AI-powered investment strategies. - **Integration of Current Events in Investment Strategies:** Arkera's app highlights the importance of incorporating real-time events into investment decisions, fostering a trend towards more dynamic and responsive investment strategies. ### Where This Applies - **Finance Technology:** The Arkera app exemplifies the intersection of finance and technology, showcasing the potential for innovation in the financial technology sector. - **Artificial Intelligence:** The prevalent use of artificial intelligence in managing ETFs presents opportunities for growth and disruption in the AI industry. - **Investment Advisory:** Advisors can benefit from incorporating Arkera's app into their services, tapping into the trend of providing personalized and data-driven investment advisory. ## Related on Trend Hunter - [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md) - [Crypto-Compatible Finance Apps](https://www.trendhunter.com/trends/cryptocompatible-finance-app.md) - [Activism-Fostering Investment Platforms](https://www.trendhunter.com/trends/investment-platforms.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Theme-Based Investment Portfolio Tools](https://www.trendhunter.com/trends/investment-portfolio.md) - [Real-World Data Investment Apps](https://www.trendhunter.com/trends/streetbeat-investment-app.md) - [Socially Connected Investment Platforms](https://www.trendhunter.com/trends/utradea-investment-platform.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Intelligent Market Watchlists](https://www.trendhunter.com/trends/alpha-ai.md)