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# Ballooning Concert Halls
The Ark Nova Auditorium Will Host the Lucerne Festival Orchestra in Japan

By Meghan Young | Published 2013-09-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ark-nova
References: [fubiz.net](http://www.fubiz.net/en/2013/09/27/first-inflatable-concert-hall/) & [ark-nova](http://ark-nova.com/ja/matsushima)

The [Ark Nova](https://www.trendhunter.com/trends/arka-nova) looks like the belly of a giant whale. The glowing pink interior could easily be mistaken for the stomach, essentially turning every spectator into Geppetto, Pinocchio's father. In reality, the Ark Nova is the first ever inflatable concert hall. It was created for the Lucerne Festival Orchestra concert that will be held between September 27, 2013, to October 13, 2013.

Designed by artist Anish Kapoor and constructed by the architecture studio Arata Isozaki, the Ark Nova concert hall is quite the sight to behold. The organic look of the inside is continued outside. But this time is looks more like a donut-shaped eggplant. Installed in Matsushima, Japan, the Ark Nova strikes a rather minimalist albeit colorful pose.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 21% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Inflatable Architectures:** Creating structures that can be easily inflated and assembled can revolutionize the architecture industry and drastically cut down on construction time and costs.
- **Immersive Experiences:** Designing spaces that provide immersive experiences, such as the whale-like interior of the Ark Nova concert hall, can transform traditional event spaces and create a unique and memorable experience for attendees.
- **Sustainable Design:** Using eco-friendly materials and design concepts, like the minimalist yet colorful design of the Ark Nova, can lead to more sustainable and environmentally conscious building practices in various industries.

### Where This Applies

- **Event Production:** The use of inflatable concert halls and immersive event experiences can revolutionize the event production industry, making it more cost-effective and eco-friendly.
- **Architecture:** The development of inflatable structures can create new opportunities for innovative and sustainable architectural design, particularly in disaster-stricken areas or for temporary structures.
- **Entertainment:** The use of immersive and unique event spaces like the Ark Nova can enhance traditional entertainment experiences and provide a competitive edge for companies in the industry.

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