# Complexly Creased Page Savers The Arjowiggins Bookmark Folds in Ways to Pinpoint Your Paragraph By Amelia Roblin | Published 2013-11-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/arjowiggins-bookmark References: [fubiz.net](http://www.fubiz.net/en/2013/11/04/reinventing-the-bookmark/) & [paperlux](http://www.paperlux.com/) It isn't really enough to simply mark the page on which you left off in your latest read, so the Arjowiggins Bookmark narrows things down. This many-creased slip of conqueror paper has a pointed end that more accurately indicates the line and even the word at which you terminated your last session. Available in all sorts of colors, the [Paperlux](https://www.trendhunter.com/trends/paperlux-studio) product is patterned according to [triangular folds along its length](https://www.trendhunter.com/trends/tsubomi), helping you to explore the possibilities of its malleability. One way to use it is to bend the [origami-like indicator](https://www.trendhunter.com/trends/zero-mk2) in half, wrap it around one leaf, and use it to underline your current row of text. Alternatively, the Arjowiggins Bookmark can envelope a corner and point specifically to noteworthy word. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Precise Page Markers:** The trend of creating page markers that accurately indicate the line and word where the reader left off, providing a more precise reading experience. - **Malleable Book Accessories:** The trend of designing book accessories, such as bookmarks, with malleable properties that allow for exploration and customization. - **Interactive Reading Tools:** The trend of developing interactive tools for readers, such as the Arjowiggins Bookmark, that enhance the reading experience by engaging multiple senses. ### Who This Affects Most - **Stationery and Book Accessories:** Opportunity for the stationery industry to innovate and create more advanced page markers and book accessories that offer enhanced functionality and customization. - **Papercraft and Origami:** The papercraft and origami industry can explore collaborations with the book industry to create innovative bookmarks that combine artistry and functionality. - **Educational Publishing:** Educational publishers could consider incorporating interactive reading tools, like the Arjowiggins Bookmark, into their textbooks to enhance student engagement and learning. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Miniature Elastic Paper-Turning Aids](https://www.trendhunter.com/trends/mercricco.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Compact Functional Furniture](https://www.trendhunter.com/trends/bookmarker-table.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Minimally Engineered Bookends](https://www.trendhunter.com/trends/firm-book-end.md)