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# 17th-Century Sneezing Stills
Arjan Benning Inexplicably Captures Our Ancestors Mid-Achoo

By Brian G Randles | Published 2009-10-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/arjan-benning
References: [behance.net](http://www.behance.net/arjanbenning) & [arjanbenning.nl](http://www.arjanbenning.nl/)

Arjan Benning is a photographer out of Amsterdam who has captured men dressed up in [17th century attire](https://www.trendhunter.com/trends/johannes-vermeer-1) mid-sneeze. Why has he done this? Unfortunately I can’t come up with any real explanation, but one thing is for sure, their faces will cause you to let out a chuckle. I bet I know what they used for tissue.

The 17th century-inspired shoot is a departure for Arjan Benning, whose usual work involves unusual depictions of otherwise ordinary looking people.

Check out more [Kleenex-worthy](https://www.trendhunter.com/trends/kleenex-branding) work from Arjan Benning, in addition to his other work, by clicking on the link below.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 64% | Activity: 12% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Historical Portraiture:** There is an opportunity to disrupt the traditional portraiture industry by creating historical-themed photoshoots like Arjan Benning's 17th-century sneezing stills.
- **Humorous Photography:** There is a trend towards humor in photography, as seen in Arjan Benning's mid-sneeze portraits, and businesses could capitalize on this trend by incorporating humor into their own photography.
- **Unconventional Depictions:** There is an opportunity for photographers to disrupt the traditional portrait industry by experimenting with unconventional depictions of ordinary people, like Arjan Benning does in his other work.

### Sectors Adopting This

- **Photography:** Photographers could disrupt the industry by offering historical or humorous-themed photoshoots and unconventional depictions of ordinary people like those in Arjan Benning's work.
- **Art:** Artists and galleries could capitalize on the trend towards humor in photography by showcasing humorous works such as Arjan Benning's sneezing stills.
- **Fashion:** Fashion designers could capitalize on the trend towards historical-themed photoshoots and incorporate elements of historical fashion into their designs.

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