# Naughty Nun Spreads The Arizona Muse Freja Beha Erichsen Vogue UK Shoot Plays on Romance Rumors By Corinne Guirgis | Published 2011-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/arizona-muse-freja-beha-erichsen-vogue-uk References: [fashionologie](http://www.fashionologie.com/Rumored-Girlfriends-Freja-Beha-Erichsen-Arizona-Muse-Vogue-UK-18538625?page=0,0,0#9) & [fashionista](http://fashionista.com/2011/08/freja-beha-erichsen-covers-british-vogue-models-with-arizona-muse-in-testino-shot-cover-story/) Sultry in its sacrilegious nature, the Arizona Muse Freja Beha Erichsen Vogue UK editorial is enticing for more than just the photographs. Following fruitful rumors of a romantic relationship between Muse and Erichsen, the salacious shoot does little to contradict the speculation. Beha Erichsen also serves as the magazine's September 2011 cover girl in a gorgeous solo shot. Lensed by the famously controversial Mario Testino for the September 2011 edition, the shoot is the newest addition to a series of spreads that feature the models. The two were captured in some sensual embraces by Terry Richardson just last month and featured together in two different Karl Lagerfeld-lensed editorials. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Romance Rumors Shoots:** There is a disruptive innovation opportunity for fashion brands to use rumored romantic relationships between models as a marketing strategy in magazine spreads. - **Sultry Sacrilege:** There is a disruptive innovation opportunity for fashion brands to use sacrilegious themes and suggestive photography to create controversy and generate buzz around their products. - **Controversial Collaborations:** There is a disruptive innovation opportunity for fashion brands to collaborate with controversial photographers such as Terry Richardson and Mario Testino to create fashion editorials that push the boundaries of conventional imagery. ### Sectors Adopting This - **Fashion:** The fashion industry can use suggestive photography and controversial collaborations to bring attention to their brands and products. - **Magazines:** Magazines can use rumored romantic relationships between models and collaborative shoots with controversial photographers to increase sales and subscriptions. - **Photography:** Photographers can push the boundaries of conventional imagery by capturing controversial and suggestive themes in their shoots, in turn increasing their popularity and demand from brands and magazines. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md)