# Iced Tea-Branded Sneakers AriZona Iced Tea x adidas are Back with Another Collection By Ell Smith | Published 2021-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arizona-iced-tea-x-adidas References: [hypebae](https://hypebae.com/2021/1/adidas-originals-arizona-iced-tea-superstar-collaboration-sneakers-big-cans-teal-blue-cherry-blossoms-price-release-date) & [adidas](https://www.adidas.com/us) The [AriZona](https://www.trendhunter.com/trends/arizona-x-impress) [Iced Tea](https://www.trendhunter.com/trends/awesome-iced-tea) X [adidas](https://www.trendhunter.com/trends/arctic-night) collaboration is back, this time spotlighting the bold colors on a new silhouette. Last year, this vibrant collaboration wowed consumers, as AriZona Iced Tea's branding was splashed across an adidas shoe, making for a limited-edition footwear collaboration that stood out from the crowd. The latest shoe is no exception, boasting the same vibrant, eye-catching style. The green and pink colorway adorns the shoe's outer, with white laces and a branded tongue tab rounding off the look. Moreover, the bottom of the shoes feature a transparent sole that reveals a message reading "AriZona" on one foot and "Have a nice day" on the other foot. In addition to this shoe, multiple other colorways are available. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Branded Footwear Collaborations:** Opportunities for brands to collaborate with footwear companies to release limited edition sneakers and generate buzz among consumers. - **Transparency in Sole Design:** Opportunities for footwear companies to incorporate transparent soles with messages as a unique design feature in their products. - **Bold Colorways in Footwear Design:** Opportunities for footwear companies to use bold and vibrant colors in their product lines in order to differentiate from competitors and capture consumer attention. ### Where This Applies - **Food and Beverage:** Opportunities for food and beverage brands to collaborate with footwear companies to create branded merchandise and increase brand awareness. - **Fashion and Apparel:** Opportunities for fashion and apparel brands to incorporate bold colors and unique design features in their footwear lines to attract consumers and stay on-trend. - **Footwear:** Opportunities for footwear companies to collaborate with brands from other industries to create limited edition sneakers and generate excitement among consumers. ## Related on Trend Hunter - [Iced Tea-Inspired Manicures](https://www.trendhunter.com/trends/arizona-x-impress.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Collaboration Snack-Inspired Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md)