# Branded ¢99 Bikes AriZona Hard Debuts Arizona Hard Bikes for the Iconic Price of Just ¢99 By Grace Mahas | Published 2021-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/arizona-hard-bikes References: [arizonahard](https://arizonahard.ca/) [AriZona Hard](https://www.trendhunter.com/trends/arizona-iced-tea), the beloved alcohol brand, recently debuted limited edition AriZona Hard bikes for the iconic price of just ¢99. The bikes pay homage to all three AriZona Hard flavors including the classic Hard Green Tea and all-new [Hard Lemon Iced Tea](https://www.trendhunter.com/trends/hard-iced-tea-line) and Hard Peach Iced Tea variants. “From can-in-hand to stylish merch, Canadians love to sport those bright AriZona cherry blossoms – so we were inspired, especially with the launch of two new AriZona Hard flavours,” says Michelle Sowinski, Senior Marketing Manager, AriZona Hard. “These retro design bikes, at the original AriZona price tag of 99 cents, will have Canadians feeling nostalgic and having fun all summer long.” The limited edition ¢99 bikes will be available at www.arizonahard.ca starting July 13 at 1 p.m. ET/10 a.m. PT, while supplies last. Image Credit: AriZona Hard ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Branded Bikes as Merchandise:** The trend of branded bikes as merchandise is disrupting typical product offerings. - **Low-cost Limited Edition Products:** The trend of limited edition products offered at a low cost is disrupting traditional pricing models. - **Retro Aesthetics in Product Design:** The trend of utilizing retro aesthetics in product design is disrupting modern design trends. ### Sectors Adopting This - **Alcohol:** The alcohol industry can capitalize on branded merchandise to increase brand awareness and appeal to consumers. - **Retail:** The retail industry can capitalize on the trend of low-cost limited edition products to drive sales and create a sense of exclusivity. - **Outdoor Sporting Goods:** The outdoor sporting goods industry can capitalize on the trend of retro aesthetics in product design to create products that appeal to nostalgic consumers. ## Related on Trend Hunter - [Seltzer-Inspired Bikes](https://www.trendhunter.com/trends/hangar-1-vodka.md) - [Gen Alpha Canned Drinks](https://www.trendhunter.com/trends/arizona-iced-tea.md) - [Agave-Inspired E-Bikes](https://www.trendhunter.com/trends/super73-s2.md) - [Retailer-Exclusive Refreshments](https://www.trendhunter.com/trends/arizona-frost-chillzicle.md) - [All-Natural Novelty Pops](https://www.trendhunter.com/trends/arizona-ice-pops.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Charitable Foundation-Supporting Tea](https://www.trendhunter.com/trends/red-tea.md) - [Iced Tea-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-balm-bundle.md) - [Immersive Iced Tea Tours](https://www.trendhunter.com/trends/arizonaland.md)