# Cannabis Beverage Partnerships Arizona Beverage Co Takes Its First Step into The Cannabis Market By Amy Duong | Published 2019-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arizona-beverage-co References: [highsnobiety](https://www.highsnobiety.com/p/arizona-iced-tea-cannabis-products/) Arizona Beverage Co taps Dixie Brands Inc, a cannabis company based in Dever, to join forces as it takes its first steps into the cannabis industry. The collaborative effort will see Dixie manufacturing and selling the products through its selection of licensed dispensaries. Currently, Dixie creates and sells products across five US states -- this includes a series of tinctures, topical creams, beverages, weed vaporizers, and candies. Arizona is planning to expand its cannabis project with gummies and vape pens before broadening further with what it is familiar with -- lemonade, tea, soda, seltzer, and coffee. The duo will be selling the collaborative products in America before branching off to the Latin American and Canadian market as well. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis Collaboration:** Collaboration between a beverage company and a cannabis company to expand product offerings and markets. - **Cannabis-infused Beverages:** The development and sale of cannabis-infused beverages for the expanding legalized cannabis market. - **Expansion Into New Markets:** Leveraging partnerships to capitalize on emerging legal cannabis markets in the US, Latin America, and Canada. ### Sectors Adopting This - **Beverage Industry:** Opportunities for beverage companies to enter the cannabis industry and expand product offerings. - **Cannabis Industry:** The potential for cannabis companies to partner with established beverage companies to expand their product offerings and distribution channels. - **Hospitality Industry:** The potential for cannabis-infused beverages to disrupt the hospitality industry and create new revenue streams for hotels, restaurants and bars. ## Related on Trend Hunter - [Tropical Cannabis-Infused Beverages](https://www.trendhunter.com/trends/vacay-cannabis-infused-beverages.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Fruit-Forward Fast-Acting Hemp Drinks](https://www.trendhunter.com/trends/hibiscus-cherry-fizz.md) - [Cannabis-Infused Social Sodas](https://www.trendhunter.com/trends/daizy.md) - [Summer-Ready Cannabis Beverages](https://www.trendhunter.com/trends/truss-beverages-co.md) - [THC-Infused Beverage Expansions](https://www.trendhunter.com/trends/thcinfused-beverage.md) - [THC-Infused Beverage Distributions](https://www.trendhunter.com/trends/mountain-high-seltzer.md) - [Soda Brand Cannabis Products](https://www.trendhunter.com/trends/mary-jones-cannabis-products.md)