# Retro Messy Hairtography The Hair-Crazed Aritzia Spring Summer 2010 Lookbook By Joanne Lam | Published 2010-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aritzia-spring-summer-2010-lookbook References: [aritzia](http://aritzia.com/style/lookbook/springsummer-10-lookbook) The [Aritzia](https://www.trendhunter.com/trends/aritzia-1) Spring Summer 2010 Lookbook presents the always-trendy, sexy beach hair look for those hot summer days. As always, Aritzia finds creative and fashionable ways of presenting their newest collections, showing them off with each individual outfit. These [messy-haired models](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care) have a natural, carefree look about them, leaving us wondering about the story behind the snapshot. Check out the lookbook in the gallery above. **Implications** - In the last few years, contemporary fashion has featured a strong [retro influence](https://www.trendhunter.com/trends/vintageinspired-jewelry). Companies or brands can capitalize on this vintage craze by investing in products that feature classic fashion influences, but still do not entirely heed to the movement. This shows that the company is on the forefront of pop fashion changes, but is not a slave to fads. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Fashion:** Opportunity for companies to invest in products that feature classic fashion influences with a modern twist. - **Messy Hair Trend:** Chance for hair care brands to develop products and tutorials to achieve the natural, carefree look. - **Fashion Lookbooks:** Potential for companies to create visually appealing collections with individual outfits to engage customers. ### Where This Applies - **Fashion Retail:** Businesses can include classic fashion pieces with a retro twist to stay on trend while offering timeless options. - **Hair Care:** Hair product companies can create and market items specifically tailored to achieve the messy, beach hair look. - **Fashion Marketing:** Companies can create captivating lookbooks to showcase their collections and enhance customer engagement. ## Related on Trend Hunter - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)