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# Shop-in-Shop Retail Hubs
The Aritaum Mega Shop Spotlights Self-Care Brands with Distinct Stations

By Laura McQuarrie | Published 2016-05-13 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/aritaum
References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/24/aritaum-mega-shop-by-betwin-space-design-seoul-south-korea/) & [aritaum](http://www.aritaum.com/en/main.do?country_iso_code=CA&source=)

Aritaum is a destination for skincare and cosmetic products in Korea that now has the nation's largest flagship store. In order to make the most of available space, the Aritaum Mega Shop embraces the popular [shop-in-shop format](https://www.trendhunter.com/trends/wellness-by-ulta-beauty) to showcase brands like [Laneige](https://www.trendhunter.com/trends/seoul-in-the-city), [Hanyul](https://www.trendhunter.com/trends/hanyul) and more.

At the heart of the retail space is a center "stage," which offers a connection to the "backstage," or the previous Aritaum concept store. This center space branches off into several stations, which are designed in completely different ways from one another. For instance, one space looks like a vintage-inspired beauty salon, but is equipped with high-tech beauty mirrors where consumers can use virtual reality to model makeup products on themselves. Conversely, the section for men's products is styled like a relaxed "workroom," that facilitates interaction and testing.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 75% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Shop-in-shop Retailing:** As retailers look to utilize available space, the shop-in-shop format is becoming popular with distinct stations for showcasing products.
- **Virtual Reality Shopping:** Incorporating high-tech beauty mirrors with virtual reality capabilities into retail spaces can offer customers a unique and personalized shopping experience.
- **Gender-specific Retail Spaces:** Separating retail spaces by gender and styling them accordingly can help create a more welcoming and comfortable shopping experience for consumers.

### Industries Being Reshaped

- **Beauty and Skincare:** The beauty and skincare industry can take advantage of shop-in-shop retailing with distinct stations and virtual reality technology to enhance the customer experience.
- **Fashion and Apparel:** The fashion and apparel industry can create gender-specific retail spaces to better cater to the needs and preferences of different customers.
- **Home Decor and Furnishings:** The home decor and furnishings industry can benefit from implementing shop-in-shop retailing with distinct stations to showcase different home decor styles and trends.

## Related on Trend Hunter

- [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md)
- [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md)
- [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md)
- [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md)
- [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md)
- [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md)
- [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md)
- [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md)
- [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md)