# Dark 70s-Inspired Editorials The Arise 'Secret Motif' Photoshoot Stars a Psychedelic Hind Sahi By Meghan Young | Published 2013-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/arise-secret-motif References: [fashiongonerogue](http://fashiongonerogue.com/hind-sahli-is-70s-chic-in-psychedelic-prints-for-arise-19/) & [ariselive](http://www.ariselive.com/) The Arise 'Secret Motif' editorial gives the 70s era a dark spin. Although rife with typical fashion pieces from that particular era, the happy go-lucky hippy mentality is far removed. Instead, the images are intense and sultry, which matches the dark palette of the ensembles perfectly. Model Hind Sahli showcases a slew of patterned pieces, platform shoes and bellbottom pants in the Arise 'Secret Motif' editorial. These designs, which were pulled by stylist Sabrina Henry from the likes of Edun, Diane von Furstenberg, [Etro](https://www.trendhunter.com/trends/etro-birkenstock-1774-collection) and [Marni](https://www.trendhunter.com/trends/holiday-21-glassware), is what breaks up the dark palette to help transition women into the warmer spring season. Stepping in front of photographer Micaela Rossato's lens, the Moroccan beauty's retro flair is perfected with long straight locks and smokey eyes. The patterned furnishings adds to the 70s vibe. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark 70s Fashion:** Disruptive innovation opportunity: create a sustainable and ethical line of dark 70s-inspired clothing using eco-friendly materials and production processes. - **Intense and Sultry Editorials:** Disruptive innovation opportunity: develop a virtual reality platform that immerses viewers in intense and sultry editorials, allowing them to experience fashion in a new and immersive way. - **Psychedelic Patterns:** Disruptive innovation opportunity: collaborate with tech companies to produce interactive fabrics with embedded dynamic patterns that respond to movement or touch, creating a unique visual experience for consumers. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: utilize AI and machine learning to personalize fashion recommendations based on individual styles and preferences, revolutionizing the shopping experience. - **Photography:** Disruptive innovation opportunity: develop an AI-powered photo editing software that can automatically enhance and stylize images to match specific themes and aesthetics, saving time for photographers and editors. - **Textile and Fabrics:** Disruptive innovation opportunity: incorporate smart textile technology that can regulate body temperature and adapt to different environments, creating functional and comfortable clothing for various conditions. ## Related on Trend Hunter - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Marble-Patterned Interiors](https://www.trendhunter.com/trends/psychedelic-interior.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)