# Sidewalk Grate Goggles Arina Varga's 'Urban Candy' Updates Kanye West's Shutter Shades By Marissa Brassfield | Published 2009-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/arina-varga-urban-candy References: [behance.net](http://www.behance.net/Gallery/Urban-Candy/158718) & [arinavarga.ro](http://www.arinavarga.ro/) Shutter shades, say hello to sidewalk grate goggles. Arina Varga's 'Urban Candy' shoot rocks this futuristic eyewear, and while the images themselves are certainly out-there (old records as mini hats, anyone?), I'm fixated on these crazy goggles. We've increasingly seen [avant-garde eyewear](https://www.trendhunter.com/trends/artsy-eyewear-collection) transfer from the catwalks to the sidewalks. See some other [futuristic frames](https://www.trendhunter.com/trends/the-blacked-out-collection) below. **Implications** - The eyes are said to be the window to the soul, so it's no wonder that people are adorning them with all sorts of fun sunglass styles. Retro wayfarers saw a huge comeback and now thanks to fashionistas like Kanye West and Lady Gaga, avante-garde, futuristic eyewear is taking over. Businesses should look to the future instead of relying on the past to come up with fresh ideas of inspiration. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Eyewear:** Arina Varga's 'Urban Candy' shoot rocks futuristic sidewalk grate goggles that imply the continuous growth of avant-garde eyewear and the room for further innovation. - **Catwalk-to-street Fashion:** The transfer of avant-garde eyewear from the catwalks to sidewalks implies the fashion industry's need to keep up with the ever-changing street styles offering disruptive innovation opportunities. - **Sunglasses Trends:** The continuous growth of sunglass trends implies an opportunity for businesses to create fresh ideas of inspiration and collaborate with avant-garde designers such as Arina Varga. ### Sectors Adopting This - **Fashion Industry:** The growth of avant-garde eyewear trends implies opportunities for fashion brands to collaborate with designers such as Arina Varga in creating and promoting creative eyewear collections. - **Eyewear Industry:** The growing needs and tastes of fashion enthusiasts for avant-garde and futuristic eyewear imply an opportunity for the eyewear industry to create innovative and stylish products. - **Retail Industry:** The transfer of catwalk-to-street fashion implies opportunities for retail brands to provide avant-garde and fashionable collections in their stores to cater to the dynamic demands of their customers. ## Related on Trend Hunter - [Futuristic Eyewear Designs](https://www.trendhunter.com/trends/futuristic-eyewear1.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md) - [Nature-Inspired Futuristic Sunglasses](https://www.trendhunter.com/trends/plantaris.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Futuristic Performance Eyewear Models](https://www.trendhunter.com/trends/performance-eyewear-model.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md)