# Nostalgic Sporty Collaborative Streetwear Aries and PUMA Join Forces on a Technical Collection By Amy Duong | Published 2024-09-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aries-and-puma References: [highsnobiety](https://www.highsnobiety.com/p/aries-puma-collaboration/)  [Aries](https://www.trendhunter.com/trends/classic-leather-sneaker-1) and PUMA work in collaboration to launch a streetwear-centric collection, tapping into archival elements. Sofia Prantera, the founder of Aries shares, “There was a real division between skateboarding and snowboarding at that time [in the 2000s]. I was more into skateboarding. Snowboarding felt very mainstream at that point so I looked at it less. Looking back, I see it in a different light.” There are items seen this time around that were made by the brands over 20 years ago, bringing forth a nostalgic sense. The overall result of the two forces joining was to create a contemporary homage to the boundary-pushing technology that took place during that time, shown through silhouettes such as the PUMA [Suede](https://www.trendhunter.com/trends/puma-5) and PUMA [Mostro](https://www.trendhunter.com/trends/mostro-3d) updates. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 40% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Fashion:** A resurgence of vintage styles like those from the 2000s evokes emotional connections and brand loyalty. - **Collaborative Collections:** Partnerships between iconic brands combine unique strengths to capture diverse consumer bases. - **Tech-enhanced Streetwear:** Integrating modern tech materials into streetwear updates traditional silhouettes for contemporary needs. ### Sectors Adopting This - **Streetwear:** Streetwear's evolving aesthetic blends retro and futuristic elements to attract a broad spectrum of fashion enthusiasts. - **Sportswear:** Sportswear brands leverage historic designs to introduce innovative products that resonate with both old and new audiences. - **Footwear:** Footwear designers reimagine classic models with new technologies to appeal to trend-conscious consumers. ## Related on Trend Hunter - [Utility Streetwear Footwear](https://www.trendhunter.com/trends/sorel-x-aries.md) - [Magically Inclined Collab Sneakrs](https://www.trendhunter.com/trends/classic-leather-sneaker-1.md) - [Boxing Sportswear Capsule](https://www.trendhunter.com/trends/aries-x-champion.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Weatherized Trail-Ready Sneakers](https://www.trendhunter.com/trends/aries-and-salomon.md) - [Reworked Tech Trail Shoes](https://www.trendhunter.com/trends/xtwhisper-1.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md)