# Bulky Color-Accented Sneakers Aries and New Balance Collaborated on an Updated 990v3 By Ell Smith | Published 2018-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aries-and-new-balance References: [hypebae](https://hypebae.com/2018/5/aries-new-balance-990v3-on-foot-release-info) & [ariesarise](https://www.ariesarise.com/) [Dad sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar) have been popularized both on and off the runway and [Aries and New Balance](https://www.trendhunter.com/trends/sorel-x-aries) partnered to capitalize on the bulky sneaker concept. London-based label Aries recently hosted a pop-up in the city's bustling Covent Garden. This collaboration follows shortly after that strategically planned event and appeals to stylish fashionistas, or those looking for a practical look to add to their sneaker rotation. The collaborative shoe features a gray colorway that's complemented by a vibrant pop of yellow, blue and red color in the top corner of the shoe. The sneaker's heel features an all-black cap and is embroidered with '990v3' and the brand names of both collaborators. This collaborative sneaker is available for a limited-time. Image Credit: Ben Awin ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Bulky Sneaker Trend:** Opportunity for brands to collaborate and capitalize on the popularity of bulky sneakers. - **Color-accented Footwear Trend:** Incorporating vibrant color accents in footwear designs can attract fashion-forward consumers. - **Limited-time Collaborations Trend:** Creating limited-time collaborations can generate hype and urgency among consumers. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can embrace the bulky sneaker and color-accented footwear trends to appeal to trendy consumers. - **Footwear Industry:** Footwear manufacturers can explore collaborations to enhance their product offerings and attract new customers. - **Retail Industry:** Retailers can leverage limited-time collaborations to create buzz and drive traffic to their stores or websites. ## Related on Trend Hunter - [Dynamic Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-2.md) - [Extravagant Dad-Inspired Shoes](https://www.trendhunter.com/trends/new-balances-tech-explosion.md) - [Magically Inclined Collab Sneakrs](https://www.trendhunter.com/trends/classic-leather-sneaker-1.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md) - [Muted Luxurious Joint Sneakers](https://www.trendhunter.com/trends/990v6-sneaker-4.md)