# Stain Painting Ads The Ariel Pro-zim 2 'Stain By Numbers' Print Ads are Creative By Allison Love | Published 2010-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ariel-pro-zim-2-stain-by-numbers References: [coloribus](http://www.coloribus.com/adsarchive/prints/ariel-stain-by-numbers-429723/) & [ibelieveinadv](http://www.ibelieveinadv.com/2010/05/ariel-pro-zim-2-unfashionable-stain/) The Ariel Pro-zim 2 'Stain By Numbers' print ad campaign is very unique, issuing the users a challenge to stain a piece of cloth via the [paint by numbers](https://www.trendhunter.com/trends/pointillism) method and throw it in the wash with some [Ariel detergent](https://www.trendhunter.com/trends/arm-hammer-and-meghan-trainor) to see what happens. Of course, the stained by numbers cloth is supposed to come out fresh and clean, showing the amazing abilities the Ariel Pro-zim 2 detergent has. The Ariel Pro-zim 2 Stain By Numbers ad campaign is pretty clever, reverting back to [childhood fun](https://www.trendhunter.com/trends/crazart) in order to attract sales. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 42% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Opportunity for brands to engage customers through interactive ad campaigns - **User-generated Content:** Brands can encourage user participation and generate content through interactive challenges - **Creative Marketing Tactics:** Innovative approaches to advertising that capture consumer attention ### Sectors Adopting This - **Detergent:** Adoption of creative advertising strategies to promote detergent products - **Advertising:** Incorporation of interactive and engaging elements in print ad campaigns - **Consumer Goods:** Exploration of unique and playful marketing techniques to attract customers ## Related on Trend Hunter - [Double-Sized Laundry Pods](https://www.trendhunter.com/trends/ariel-pods-the-big-one.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Comedic Laundry Campaigns](https://www.trendhunter.com/trends/youre-gonna-need-more-tide.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Stain-Removing Retailer Sprays](https://www.trendhunter.com/trends/lidl-3.md)