# Extruding Stain Campaigns These Ariel Detergent 2D Ads Present Spills in Three Dimensions By Amelia Roblin | Published 2011-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ariel-detergent-2d-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/ariel_coffee_0) & [saatchi.hu](http://www.saatchi.hu/) As these Ariel detergent 2D ads strive to point out, "stains are not 2D." They may appear only to occupy the length and width dimensions on a flat surface, however the substance that threatens your floors, countertops and clothing will nearly always begin to seep deeper. If spills had no depth, consumers would have little need for cleaning agents, a point which is stressed in this pair of prints by the [Saatchi & Saatchi](https://www.trendhunter.com/trends/the-honest-dad-unboxing) advertising agency in Hungary. The three dimensionality of spills is demonstrated quite simply and cleverly as coffee and mud are sprayed from the faces of an illustration and a photograph. The visual technique employed in these Ariel detergent 2D ads playfully juxtaposes two worlds that would never overlap, suggesting that a beverage spilt in a picture could not produce a concrete a stain. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Three-dimensional Advertisements:** Using three-dimensional visuals in advertisements to create an immersive and engaging experience for viewers. - **Visual Juxtaposition:** Using visual techniques to creatively combine two contrasting elements for impactful messaging. - **Highlighting Product Necessity:** Emphasizing the importance of a product by highlighting the problem it solves or the need it fulfills. ### Industries Being Reshaped - **Advertising:** Exploring innovative visual techniques and immersive experiences to capture consumer attention and drive brand engagement. - **Cleaning Products:** Leveraging creative advertising campaigns to highlight the necessity and effectiveness of cleaning products. - **Photography:** Utilizing visual techniques and creative concepts to showcase the power of photography in storytelling and messaging. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Double-Sized Laundry Pods](https://www.trendhunter.com/trends/ariel-pods-the-big-one.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md)