# Crumbling Building Furniture Exhibitions Ariake Unvieled a New Line During Stockholm Design Week By Riley von Niessen | Published 2018-02-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ariake References: [dezeen](https://www.dezeen.com/2018/02/17/japanese-furniture-ariake-products-dilapidated-former-embassy-stockholm-design-week/) & [ariakecollection](http://www.ariakecollection.com/about/) Ariake, a Japanese furniture brand named after the sea of the same name that was founded by Legnatec and Hirata Chair, unveiled its [first collection outside of Asia](https://www.trendhunter.com/trends/emerge-exhibition) in an [exhibition](https://www.trendhunter.com/trends/mise-en-abymes) entitled 'A Quiet Reflection' during the Stockholm Design Week 2018 events. To highlight the selection of [modern furniture](https://www.trendhunter.com/trends/woud), Arijake set up pieces inside of a crumbling building, which previously functioned as an embassy for Mexico. By clearing the floors and accenting exposed concrete, brick and drywall with a carefully chosen selection of homeware, Arijake transformed the space into an artfully designed show home. With A Quiet Reflection, Arijake made clear the power that high-end furniture can have on a space, while taking advantage of a building that provided ample natural light and room for the pieces to truly shine. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Artful Design Exhibitions:** Opportunity for furniture brands to showcase their products in unique and visually striking environments to enhance the customer experience. - **Reimagined Show Homes:** Opportunity for home decor brands to transform unconventional spaces into curated showcases for their products, highlighting the potential of each piece. - **Power of High-end Furniture:** Opportunity for luxury furniture brands to demonstrate the transformative impact of their products on a space, emphasizing the value of investing in quality pieces. ### Where This Applies - **Furniture:** Opportunity for furniture manufacturers and retailers to explore innovative exhibition strategies and create immersive experiences for customers. - **Home Decor:** Opportunity for home decor brands to collaborate with furniture brands to curate unique exhibition spaces that highlight the synergies between furniture and decor. - **Luxury:** Opportunity for luxury brands to position their high-end furniture as a key element in creating sophisticated, elegant spaces. ## Related on Trend Hunter - [Workshop-Backed Elevated Furniture](https://www.trendhunter.com/trends/nagare-collection.md) - [Minimalist Meaningful Living Exhibitions](https://www.trendhunter.com/trends/meaningful-living.md) - [Braided Furniture Collections](https://www.trendhunter.com/trends/design-tradition.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Tokyo Design Showrooms](https://www.trendhunter.com/trends/fredericia-and-flooat.md) - [Life-Exploring Colorful Furniture](https://www.trendhunter.com/trends/arper.md) - [Juxtaposing Traditional Japanese Designs](https://www.trendhunter.com/trends/karimoku-case-study.md) - [Hand-Crafted Furniture Lines](https://www.trendhunter.com/trends/kaia-1.md) - [Anniversary-Honoring Furniture Series](https://www.trendhunter.com/trends/stockholm-collection.md)