# Luminizing Face Oils Josie Maran’s Argan Oil Moonstone Drops Prime and Highlight the Face By Laura McQuarrie | Published 2017-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/argan-oils References: [byrdie](http://www.byrdie.com/josie-maran-moonstone-drops?utm_campaign=article-share&utm_source=share-button&utm_medium=earned-share) & [josiemarancosmetics](http://www.josiemarancosmetics.com/) This new argan oil-based face product from Josie Maran is a three-in-one product that serves as a [face oil, primer and highlighter](https://www.trendhunter.com/trends/wake-up-radiant-elixir). Josie Maran’s versatile Argan Moonstone Drops can be applied directly to add shine to points on the face, or mixed into another cosmetic product like one's foundation or moisturizer for the face. The [lightweight face oil](https://www.trendhunter.com/trends/brightening-face-oil) boasts a formula that's rich in Vitamin E, as well as finely milled mica, which helps to create a [shimmery glow](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter). In terms of scent, the product boasts the light aroma of lavender and lemongrass. A number of crystal-infused beauty products are emerging across the cosmetic industry, promising to beautify and improve the health of one's skin with a multitude of benefits. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Crystal-infused Beauty Products:** There is a growing trend in the cosmetic industry towards crystal-infused beauty products, offering multiple skin benefits. - **Versatile Multi-purpose Products:** The rise of multi-purpose products like Josie Maran's Argan Moonstone Drops provide convenience and functionality to consumers. - **Shimmery Glow:** There is a trend towards face oils and highlighters that create a shimmery glow on the skin, as seen with Josie Maran's Argan Moonstone Drops. ### Industries Being Reshaped - **Cosmetics:** The cosmetic industry is experiencing the emergence of crystal-infused beauty products and versatile multi-purpose products. - **Skincare:** Skincare industry professionals can explore the use of face oils and highlighters to create a shimmery glow for consumers. - **Beauty:** Beauty professionals can tap into the trend of multi-purpose products and crystal-infused beauty products to offer innovative options to consumers. ## Related on Trend Hunter - [Multitasking Fragrance Mists](https://www.trendhunter.com/trends/josie-maran-fragrance-mists.md) - [Argan Oil Infused Skincare](https://www.trendhunter.com/trends/pink-algae-proretinol.md) - [Luxurious Treatment Oils](https://www.trendhunter.com/trends/bronze-well-regenerative-glow-drops.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Anti-Inflammatory Face Oils](https://www.trendhunter.com/trends/maater-cosmetics.md) - [Multi-Tasking Facial Oils](https://www.trendhunter.com/trends/oil-drops.md) - [Bi-Phase Brightening Oils](https://www.trendhunter.com/trends/herbivore-botanicals-nova.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md) - [Argan-Infused Haircare](https://www.trendhunter.com/trends/argan-infused-haircare.md)