# Argan-Infused Haircare Josie Maran Launched Hair Products with a Signature Ingredient By Laura McQuarrie | Published 2024-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/argan-infused-haircare References: [wellandgood](https://www.wellandgood.com/how-to-use-argan-oil-for-hair/) & [josiemaran](https://www.josiemaran.com/collections/haircare)  Josie Maran, a brand known for beauty products powered by 100% pure argan oil, is venturing into argan-infused haircare with its latest launch. The Argan Moisture Plump Shampoo and Argan Moisture Plump Conditioning Butter are companion products that add volume to hair without weighing it down. While the shampoo boasts a [concentrated formula](https://www.trendhunter.com/trends/hair-care-concentrates) that can be used sparingly from scalp to ends and lathers into a bubbly "moisture mousse" texture, the versatile [conditioning butter](https://www.trendhunter.com/trends/golden-hour-whipped-body-butter) also works as a nourishing mask on dry hair. For years, fans of the brand have been using The Original 100% Pure Organic Argan [Oil](https://www.trendhunter.com/trends/trader-joes-hair-oil) by Josie Maran as an all-in-one product for everything from moisturizer and lip salve to cuticle oil and hair nourishment. Now, the brand's argan-infused haircare invites customers to discover purpose-built solutions for cleansing and conditioning. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 27% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Argan-infused Haircare Products:** Innovative haircare products incorporating argan oil to enhance volume and nourishment without heaviness. - **Versatile Hair Conditioning Butter:** A multi-functional conditioning butter that doubles as a nourishing mask for dry hair, offering added value and convenience. - **Concentrated Moisture Mousse Shampoo:** A shampoo with a concentrated formula that transforms into a bubbly 'moisture mousse,' providing a luxurious and effective cleansing experience. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can explore the growth potential of incorporating signature ingredients like argan oil into innovative haircare products. - **Cosmetics and Skincare:** Cosmetics and skincare companies can tap into the trend of multi-functional products by developing versatile solutions that cater to various beauty needs. - **Haircare and Styling:** Haircare and styling brands have the opportunity to differentiate themselves by offering concentrated and unique haircare formulations that deliver exceptional results. ## Related on Trend Hunter - [Argan Oil Infused Skincare](https://www.trendhunter.com/trends/pink-algae-proretinol.md) - [Hydrating Argan Body Washes](https://www.trendhunter.com/trends/argan-body-wash.md) - [Multitasking Fragrance Mists](https://www.trendhunter.com/trends/josie-maran-fragrance-mists.md) - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Hydrating Moroccan Oil-Powered Masks](https://www.trendhunter.com/trends/intense-hydrating-mask.md) - [Signature Hair Brand Fragrances](https://www.trendhunter.com/trends/loriginale-eau-de-parfum.md) - [Comprehensive Modern Haircare Lines](https://www.trendhunter.com/trends/kenra-professional.md) - [Avocado Oil Hair Serums](https://www.trendhunter.com/trends/avocado-oil-hair-serum.md)