# Viral Headwear Parodies Aretha's Hat Dubbed “Bow of Change,” Inspires YouTube To By TrendHead | Published 2009-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/arethas-bow-hat-craze-update-parody-fan-video-the-bow-of-change References: [urlesque](http://www.urlesque.com/2009/01/28/because-its-hump-day-people/) & [buzzfeed](http://www.buzzfeed.com/expresident/arethas-hat-is-everywhere) Since Inauguration Day, Aretha Franklin’s oversized bow-hat-bedecked performance has gotten almost as much crazy media attention as the political changes made by President Obama in the first days of his administration. The blogosphere is still awash with photobombed pictures with the infamous hat. And fame-seeking fans all over the world have re-dubbed Aretha’s hat as the ‘Bow of Change’ and recorded their parodies of Aretha Franklin’s performance--in costume. The latest spoof is this parody fan video called the “Bow of Change.” I laughed so much I had to share it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Viral Headwear Parodies:** Opportunity for brands to create viral marketing campaigns by capitalizing on popular and parodied headwear. - **Online Fan Parodies:** Opportunity for content creators and online platforms to tap into the trend of creating fan parodies and capitalize on viral content. - **Photobombed Pictures:** Opportunity for companies to create innovative products or services that leverage the viral trend of photobombed pictures and capitalize on user-generated content. ### Sectors Adopting This - **Fashion:** Fashion industry can create unique and innovative headwear designs that have the potential to go viral and be parodied. - **Entertainment:** Entertainment industry can leverage fan parodies by creating official parody videos or supporting fan-led initiatives. - **Technology:** Technology companies can develop innovative applications or platforms that allow users to easily create and share photobombed pictures online. ## Related on Trend Hunter - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Mayo-Dispensing Bow Ties](https://www.trendhunter.com/trends/byo-bow.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)