# Vintage Loungetography Models Gets Comfy for Arena Homme Magazine By Kamal Musharbash | Published 2010-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/arena-homme-magazine References: [homotography.blogspot](http://homotography.blogspot.com/2010/12/psykick-dancehall-by-willy-vanderperre.html) Shot by world renowned photographer Willy Vanderperre, this Arena Homme magazine spread features models Eddie Klint and Mael Dalla Zuana taking a relaxing break. The black and white shoot is highlighted by a little bit of sunshine, giving the editorial a touch of warmth. Entitled 'Psykick Dancehall,' this spread features unique lighting that is specific to Vanderperre's work. Captivating and detailed, this Arena Homme magazine spread is definitely worth a look. **Implications** - The use of [black and white photography](https://www.trendhunter.com/trends/salute-the-detail) can be incredibly effective and the simplicity appeals to audiences. Businesses can use [edgy black and white advertising](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) to attract potential buyers, as the photos will be appreciated and admired by artistically-inclined consumers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Black and White Photography:** Opportunity for businesses to use edgy black and white advertising to attract artistically-inclined consumers. - **Unique Lighting Techniques:** Opportunity for photographers and lighting equipment manufacturers to innovate and create new techniques for captivating and detailed photography. - **Minimalistic Aesthetics:** Opportunity for designers and marketers to leverage the simplicity and appeal of black and white visuals in their branding and product packaging. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to incorporate black and white photography in their campaigns to appeal to artistically-inclined consumers. - **Photography:** Opportunity for photographers to explore and develop unique lighting techniques to enhance their creative work. - **Design:** Opportunity for designers to embrace minimalistic aesthetics by incorporating black and white visuals in branding and product packaging. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)