Model Max Rendell stars in the modernistic Arena Homme+ 'For Art’s Sake' editorial.
Fashion editor Max Pearmain styles Rendell in an array of on-point garments and menswear separates that are prim and tailored to perfection. Italian fashion labels such as Prada and Versace, among others, characterize the eclectic fashion story. Though the editorial boasts dynamic clothing, there is an art direction that is highly modernistic and was expertly executed by photographer Daniel Sannwald.
Like the Alexander McQueen A/W 2012 campaign film, there is an added facet of datamoshing that takes this editorial to a new dynamic level of style. The added facet of 'glitch art' blurs the lines between editorial work and the world of new aesthetics. The Arena Homme+ 'For Art’s Sake' editorial takes a visionary approach to menswear and fashion spreads.