# Blurred Gothic Editorials Area by Barbara Bologna FW12 is Sweetly Hypnotic By Helene Schrodinger | Published 2012-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/area-barbara-bologna-fw12 References: [scoute.org](http://scoute.org/blog/?p=1083) & [lab-area](http://www.lab-area.com/AREA_di_Bologna_Barbara.html) There is something very deep and emotional in the FW12 collection Area by Barbara Bologna. Everything seems irretrievably lost in these captures, as each subject avoids looking at the camera and turns to face the other way. This poetic concept is expertly translated into the clothes worn by the models, as each dress is enriched with wrinkled leathers combined with soft and super-merino wool that fits either the male or female body. The clothing is done in an [avant-garde style](https://www.trendhunter.com/trends/the-future-is-not-set), where [edginess is clear in each outfit](https://www.trendhunter.com/trends/at-the-edge-of-time). The mood of the editorial is quite dark, as each subject becomes muted with the blackened aesthetic of the pictures. Still, this editorial demonstrates how [Gothic style](https://www.trendhunter.com/trends/jiyongkim-fw25) is still prominent. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Emotional Fashion:** Exploring the deep and emotional aspects of clothing and fashion design to create unique and impactful collections. - **Avant-garde Style:** Pushing the boundaries of traditional fashion norms by incorporating edginess and innovation into clothing designs. - **Gothic Revival:** Reviving and redefining Gothic fashion by infusing it with modern elements to create a bold and striking aesthetic. ### Industries Being Reshaped - **Fashion Design:** Opportunity to experiment with unconventional materials and design techniques to create emotionally impactful clothing collections. - **Photography:** Opportunity to create visually stunning editorials that evoke deep emotions and capture the essence of avant-garde fashion. - **Art Direction:** Opportunity to explore dark and moody aesthetics in fashion photography to create compelling and captivating visual narratives. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)