# Anti-Binge Drinking Campaigns The 'Are You Pushing the Sausage' Video Asks You Reconsider Drinking By Grace Mahas | Published 2019-10-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/are-you-pushing-the-sausage References: [adweek](https://www.adweek.com/agencies/danish-anti-binge-drinking-psa-puzzlingly-asks-are-you-pushing-the-sausage/) & [cancer.dk](https://www.cancer.dk/research/) In an effort to shed light on the effects of peer pressure and drinking, the Danish [Cancer Society](https://www.trendhunter.com/trends/pick-up-your-poop) has partnered with TrygFonden, a public health foundation to launched the 'Are You Pushing the Sausage.' According to a recent study, almost 90% of the time, young Danes feel [peer pressure to drink](https://www.trendhunter.com/trends/athletic-january) more alcohol than they intended. Hence the launch of the Are You Pushing the Sausage campaign. It features a young adult male who constantly feels pressure to eat sausage -- a metaphor for drinking -- no matter where he is including the beach, a card game, or a dinner party. Whether the main character protests or not, he is egged on to continue drinking -- a phenomenon many youths in Denmark face. By replacing alcohol with an abusrb food, it eloquently articulates how this peer pressure contributes to [binge drinking](https://www.trendhunter.com/trends/dryish-january1), a practice that leads to life long health implications. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Peer Pressure Campaigns:** Opportunity to launch campaigns aimed at shedding light on negative effects of peer pressure on youths and advocating for alternative behaviors. - **Substituting Negative Behaviors:** Opportunity to encourage youth to substitute negative actions with healthier options through creative campaigns. - **Metaphorical Campaigns:** Opportunity to use symbolic and metaphoric messages to raise awareness on social issues such as binge drinking. ### Sectors Adopting This - **Healthcare Industry:** Opportunity for healthcare industry players to collaborate with governmental and non-governmental organizations to launch health awareness campaigns targeted at at-risk groups including youths. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising agencies to develop creative and impactful campaigns aimed at changing negative behaviors among young people. - **Hospitality Industry:** Opportunity for the hospitality industry to create healthier and alternative beverage and snack offerings targeted at young people. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Moderated Drinking Campaigns](https://www.trendhunter.com/trends/gordons-mix-it-up.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md)