# Riverbed Wine Branding Ardiles Viognier Packaging is Designed with the Clarity of a Creek By Amelia Roblin | Published 2011-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ardiles-viognier-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/02/ardiles-viognier.html) & [corretje](http://www.corretje.com/) If you're looking for a smooth, pure-tasting [white wine](https://www.trendhunter.com/trends/bee-lightly-wines), Ardiles Viognier packaging suggests this is just the product you crave. The clear glass bottle exploits its transparency as a means to display the resplendent limpidity of the alcohol. Complemented with a [clear label on its front](https://www.trendhunter.com/trends/the-label-makers), Ardiles Viognier packaging lets the drinker can gaze through the glossy vessel at a bed of stones appearing from the back of the flask. Suggesting the drink is as clean and fresh as a sparkling stream, Corretje Comunicació Grafica have designed a [beautiful bottle](https://www.trendhunter.com/trends/chloe-wine-collection). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Transparent Packaging:** Leveraging the use of clear glass bottles and labels to showcase the purity and clarity of the product. - **Visual Storytelling:** Using visual elements on packaging to evoke a sense of natural beauty and purity. - **Minimalist Design:** Utilizing minimalist design principles to convey a sense of simplicity and elegance. ### Who This Affects Most - **Wine and Spirits:** Opportunity to create unique and visually appealing packaging designs that resonate with consumers in the wine and spirits industry. - **Packaging and Labeling:** Opportunity to innovate and develop new packaging materials and techniques that enhance the visual appeal of products. - **Graphic Design and Branding:** Opportunity to leverage visual storytelling and minimalist design principles to create impactful branding experiences for clients across various industries. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)