# Drinkable Whiskey Clouds The Ardbeg Haar Carafe Mimics the Coastal Mists of Scotlands By Laura McQuarrie | Published 2015-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ardbeg References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/05/ardbeg-conjures-up-drinkable-cloud/) & [ardbeg](http://www.ardbeg.com/ardbeg/) All across London, Ardbeg whiskey is now being presented in a [special 'Ardbeg Haar' carafe](https://www.trendhunter.com/trends/artistry-in-oak) that uses ultrasound pads and crystals to transform the liquid inside into a "drinkable cloud." The cloud that is created in this carafe is so thick, it can actually be sipped through a drinker's straw—but rather than having a hole at the bottom, the special straws that are used to sip up the vapors have openings on the sides. As a brand that produces whiskey in Scotland, the Haar carafe was created as a way to reference the coastal mists that are familiar to this region. To enhance all of the senses, Ardbeg worked with [Harvard](https://www.trendhunter.com/trends/goldie-dog-essentials) Professor and inventor David Edwards and Le Laboratoire in order to create an aesthetically pleasing form in which to experience this cloud of whiskey. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Drinkable Clouds:** Creating drinkable clouds of whisky opens up opportunities for unique tasting experiences. - **Ultrasound Technology:** Incorporating ultrasound pads and crystals into drinkware can revolutionize the way liquids are consumed. - **Multi-sensory Experiences:** Combining visual aesthetics with taste and aroma can elevate the enjoyment of beverages. ### Who This Affects Most - **Whiskey Distilleries:** Distilleries can explore the use of innovative drinkware to enhance the presentation and consumption of their products. - **Hospitality and Events:** Hotels, bars, and restaurants can incorporate drinkable cloud technology to offer unique and memorable experiences to their customers. - **Beverage Packaging and Design:** Packaging and design companies can collaborate with brands to create visually appealing and functional drinkware that enhances the drinking experience. ## Related on Trend Hunter - [Wine Cask-Aged Whiskeys](https://www.trendhunter.com/trends/ardbeg-smoketrails-napa-valley-edition.md) - [Experimental Scotch Whiskey Spirits](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey.md) - [Circus-Themed Whiskys](https://www.trendhunter.com/trends/ardbeg-spectacular.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [Sensorial Whisky Fragrances](https://www.trendhunter.com/trends/akro-malt.md) - [Coffee-Infused Whiskeys](https://www.trendhunter.com/trends/macallan-harmony-collection-smooth-arabica.md) - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Molecular Technology Whiskey Ranges](https://www.trendhunter.com/trends/stateless-whiskey.md) - [Luscious Limited-Edition Whiskeys](https://www.trendhunter.com/trends/limitededition-whiskey.md)