# Booze in a Box (Not Cheap Wine) Lux Ardbeg Scotch By Going Like Sixty | Published 2008-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ardbeg-scotch-in-box References: [bornrich.org](http://www.bornrich.org/entry/limited-edition-ardbeg-double-barrel-gets-exclusively-expensive/) & [moodiereport](http://www.moodiereport.com/document.php?c_id=31&doc_id=17734) “I say old bean, since I'm providing the shells for the hunt, shall you be bringing the scotch?” “But of course, Lord VanDever, I shall bring my scotch in a box.” Ardbeg Scotch in a box (just love saying that!) is a limited-edition release of Ardbeg Double Barrel inspired by the Lord V.P./U.S. Richard Chaney shooting spree. For 23 grand you get a couple bottles of fine sipping scotch (in a box) in hand-blown single cask bottles sealed with wax and marked with the cask number, which is totally meaningless because you will be pouring it over your wound to sterilize it. The box is made of leather. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Luxury Alcohol Packaging:** The rising trend of luxury packaging for premium alcohol brands provides an opportunity for companies to design innovative and unique packaging solutions to attract high-end consumers. - **Limited Edition Alcohol Releases:** Limited edition releases of premium alcohol provide an opportunity to create a sense of exclusivity and scarcity, attracting collectors and enthusiasts. - **Unique Alcohol Blends:** Creating unique blends of premium alcohol provides companies with an opportunity to differentiate their offerings and attract consumers seeking unique and high-quality products. ### Who This Affects Most - **Alcohol Production:** The alcohol production industry can capitalize on the trend of luxury packaging by exploring innovative and sustainable packaging solutions that cater to the needs of high-end consumers. - **Alcohol Retail:** Retailers in the alcohol industry can leverage limited edition releases and unique blends of premium alcohol to attract consumers seeking exclusive and high-quality products. - **Luxury Goods:** The luxury goods industry can explore partnerships with premium alcohol brands to create unique and high-end packaging solutions that cater to the needs of affluent consumers. ## Related on Trend Hunter - [Smoky Scotch Sampler Packs](https://www.trendhunter.com/trends/ardbeg-masters-of-smoke-trio-pack.md) - [Whisky Blind Boxes](https://www.trendhunter.com/trends/whisky-blind-box.md) - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Luscious Limited-Edition Whiskeys](https://www.trendhunter.com/trends/limitededition-whiskey.md) - [Aged Christmas-Themed Whiskeys](https://www.trendhunter.com/trends/berry-bros.md) - [Ultra-Luxurious Single-Malt Scotch Bottles](https://www.trendhunter.com/trends/bow-wave.md) - [Smashable Whisky Packaging](https://www.trendhunter.com/trends/the-51.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md)