# Smoky Scotch Sampler Packs The Ardbeg Masters of Smoke Trio Pack is Cold Weather-Ready By Michael Hemsworth | Published 2021-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ardbeg-masters-of-smoke-trio-pack References: [coolmaterial](https://coolmaterial.com/food-drink/ardbeg-masters-of-smoke-trio-pack/) & [shop.ardbeg](https://shop.ardbeg.com/en-de/ardbeg-monsters-of-smoke-set-p-101521)  The [Ardbeg Masters of](https://www.trendhunter.com/trends/ardbeg-smoketrails-napa-valley-edition) Smoke Trio Pack is a gift-focused offering from the brand that will enable consumers to provide curious drinkers with a way to try out some of the best varieties when it comes to [Islay Scotch Whiskey](https://www.trendhunter.com/trends/laphroaig-elements-30). The pack includes three bottles that are 250ml each, and includes Ten Years Old, Wee Beasite and An Oa that are all [finished in different casks](https://www.trendhunter.com/trends/octomore-series) to provide flavor variance. Each of the green bottles of booze are paired with a secret label underneath the usual one that transforms the product branding into a horror movie poster. The Ardbeg Masters of Smoke Trio Pack is available now for purchase at a price point of $54 and comes packaged in a special edition box complete with horror-themed imagery. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Gift-focused Sampler Packs:** Creating themed sampler packs could be the next big marketing trend. - **Flavor Variance:** Providing flavor variance in product offerings can drive consumer interest and loyalty. - **Unique Packaging:** Innovative packaging designs that stray from traditional branding can add value and increase sales. ### Sectors Adopting This - **Alcohol:** The alcohol industry can benefit from offering sampler packs that provide flavor variance and unique packaging designs. - **Gifts and Souvenirs:** Creating themed gift sampler packs can drive business in the gift and souvenir industry. - **Marketing and Advertising:** Marketing agencies can capitalize on the trend of unique packaging designs and branding that is not typical to the product, by offering branding and design services to companies. ## Related on Trend Hunter - [Wine Cask-Aged Whiskeys](https://www.trendhunter.com/trends/ardbeg-smoketrails-napa-valley-edition.md) - [Whisky Gift Boxes](https://www.trendhunter.com/trends/bruichladdich-x-butcherbox.md) - [Experimental Scotch Whiskey Spirits](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [Circus-Themed Whiskys](https://www.trendhunter.com/trends/ardbeg-spectacular.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Stout Cask-Finished Whiskeys](https://www.trendhunter.com/trends/smokehead-twisted-stout.md) - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Whisky Blind Boxes](https://www.trendhunter.com/trends/whisky-blind-box.md)