# BBQ-Inspired Whiskys Ardbeg BizarreBQ Delivers Smoky Flavors with a Meaty, Peaty Punch By Laura McQuarrie | Published 2023-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ardbeg-bizarrebq References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/03/ardbeg-launches-bbq-inspired-whisky/)  Ardbeg BizarreBQ is a unique, limited-edition whisky created by Ardbeg's director of whisky creation, Dr Bill Lumsden, and it captures the smoky flavors of barbecue. Author and DJ Christian Stevenson, also known as "DJ BBQ" also had a hand in creating this whisky with a "meaty, peaty punch." This whisky was developed with [double-charred oak casks](https://www.trendhunter.com/trends/port-charlotte-syc01), Pedro Ximénez Sherry casks and the distillery’s unique barbecue casks with extra char. The finished [single malt](https://www.trendhunter.com/trends/laphroaig-elements-30) promises to appeal to barbecue and whisky fans with its aromas of charcoal, soot, smoky wood and aromatic herbs and spices. Not for the faint of heart, this whiskey delivers a "massive, hot aftertaste" of grilled artichoke and black olives. The rising popularity of smoky flavors can be attributed to the unique sensory experience they provide, as well as their depth, complexity and the association of smokiness with outdoor cooking and grilling. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 83% | Activity: 96% | Freshness: 15% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Smoky Flavored Whiskys:** Opportunity to develop unique whisky flavors using different wood and cask combinations and catering to the rising popularity of smoky flavors. - **Collaborative Product Development:** Opportunity to collaborate with experts from different industries, such as a DJ, to develop innovative and unique products. - **Sensory Experience Marketing:** Opportunity to create marketing campaigns that focus on the sensory experience of a product, such as smoky flavors and aromas in whisky tasting. ### Where This Applies - **Whisky:** Creating unique and innovative whisky flavors that cater to the growing demand for smoky flavors. - **Food and Beverage:** Incorporating unique smoky flavors into food and beverage products to cater to the growing popularity of smoky flavors. - **Music and Entertainment:** Opportunity to collaborate with experts from different industries, such as a DJ, to develop unique products that cater to different audiences. ## Related on Trend Hunter - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md) - [Wine Cask-Aged Whiskeys](https://www.trendhunter.com/trends/ardbeg-smoketrails-napa-valley-edition.md) - [Circus-Themed Whiskys](https://www.trendhunter.com/trends/ardbeg-spectacular.md) - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Experimental Scotch Whiskey Spirits](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey.md) - [Whiskey BBQ Boxes](https://www.trendhunter.com/trends/grilled-distilled-tasting-box.md) - [Savory Smoky Bourbons](https://www.trendhunter.com/trends/bib-tucker-double-char-bourbon.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Smoky Scotch Sampler Packs](https://www.trendhunter.com/trends/ardbeg-masters-of-smoke-trio-pack.md)