# Custom Wave-Like Vodka Bottles Ardagh Creates 'Sound Wave' Bottle for Absolut Voices By Niko Pajkovic | Published 2021-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ardagh References: [packagingnews](https://www.packagingnews.co.uk/design/ardagh-creates-sound-wave-look-absolut-limited-edition-pack-16-11-2021)  Absolut has tapped Luxembourg-based glass producer Ardagh to create a custom, sound wave-like bottle for its newest limited edition [Absolute Voices](https://www.trendhunter.com/trends/jac-vapour-nicnac) vodka. The new 'Sound Waves' design intends to celebrate the “wavemakers and trailblazers of the world,” aligning with the new line's focus on personal expression. The new sapphire blue bottle is made from 80% [recycled glass](https://www.trendhunter.com/trends/recycled-gin-bottle) and is available in a 700ml, 750ml, and 1litre version. Each bottle features a circular wave-like pattern that mimics the appearance of ripples in the water caused by a single raindrop or reverberation triggered by sound. "Our product design team created the desired effect using their in-house sculptured embossing technology and expertise to give it a lifelike quality and standout impact,” explained Maria Persson, [NPD](https://www.trendhunter.com/trends/merchant-gourmet-products) project manager at Ardagh Glass Packaging. Image Credit: Absolut ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 1% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customized Bottle Designs:** There is an opportunity for glass manufacturers to collaborate with brands to create custom-designed bottles that reflect the brand's image and product features. - **Sustainable Packaging:** There is a growing demand for eco-friendly packaging solutions that use recycled materials and minimize waste. - **Personalized Marketing:** Brands can create limited edition products that connect with their target audience by celebrating their unique personalities and values. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can differentiate their products by using unique bottle designs and eco-friendly packaging materials. - **Packaging Design:** Packaging designers can offer their services to brands looking to create custom-designed bottles that reflect their image and appeal to their target audience. - **Marketing and Advertising:** Marketing agencies can work with brands to develop personalized marketing campaigns that appeal to their target audience and promote their unique brand image. ## Related on Trend Hunter - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Artsy Painting-Inspired Bottles](https://www.trendhunter.com/trends/absolut-3.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md)