# Waste-Made Cardholder Collections Arda Biomaterials Launches a New Capsule with Beavertown Brewery By Kanesa D | Published 2024-08-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/arda-biomaterials References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2024/8/15/arda-biomaterials-and-beavertown-brewery-turn-brewery-waste-into-sustainable-fashion-accessories) & [arda.bio](https://www.arda.bio/)  Arda Biomaterials, turning [spent brewery grain into leather-like alternatives](https://www.trendhunter.com/trends/scoby), has teamed up with [Beavertown Brewery](https://www.trendhunter.com/trends/beavertown-brewery-collection) for a new accessory line. The Beavertown X Arda collection debuts with a limited run of eight cardholders, featuring Beavertown’s signature skull and bone design. These pieces will be showcased at Beavertown’s pop-up at London’s Truman Brewery on Brick Lane. Arda’s innovative material, New Grain, made from Beavertown’s spent grain, is a sustainable leather alternative available in a range of colors and patterns. It is a stylish and eco-friendly option. "This partnership is a perfect example of how we can be fast-movers in supporting local supply chains and contributing to a [circular economy](https://www.trendhunter.com/trends/by-osmosis), all while offering consumers unique products directly linked to their favourite breweries and distilleries, such as Beavertown," said Arda Biomaterials CTO TJ Mitchell. Image Credit: Arda Biomaterials ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 61% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Fashion:** Transforming spent brewery grain into stylish leather-like alternatives offers eco-conscious consumers attractive, sustainable products. - **Collaborative Collections:** Partnerships between breweries and material innovators create exclusive, branded accessory lines that resonate with fans of both industries. - **Pop-up Showcases:** Limited-run products showcased at themed pop-up events can amplify brand visibility and engage a target audience in unique ways. ### Industries Being Reshaped - **Sustainable Fashion:** Developing fashionable items from sustainable materials like upcycled brewery grain significantly shifts the industry towards eco-friendly practices. - **Craft Breweries:** Collaboration with material innovators to create merchandise opens new revenue streams and strengthens brand identity for craft breweries. - **Event Marketing:** Utilizing pop-up events to launch exclusive product lines can drive consumer interest and create memorable brand experiences. ## Related on Trend Hunter - [Plastic-Free Leather Alternatives](https://www.trendhunter.com/trends/new-grain.md) - [Sustainable Creative Craft Series](https://www.trendhunter.com/trends/fyrn-studio-series.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Coffee Leather Accessories](https://www.trendhunter.com/trends/movase-coffee.md) - [Grainy Cork Furniture Capsules](https://www.trendhunter.com/trends/clover-collection-2.md) - [Discarded Wood Construction Materials](https://www.trendhunter.com/trends/woodoo.md) - [Recycled Leather Composites](https://www.trendhunter.com/trends/obro.md) - [Collaborative Pop-Up Pubs](https://www.trendhunter.com/trends/the-alldeya-arms.md) - [Sustainable Design Materials](https://www.trendhunter.com/trends/mycoworks-reishi.md)