# Collaborative Hard Seltzer Lines Arctic Summer is the Product of Harpoon Brewery & Polar Beverages By Kalin Ned | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/arctic-summer References: [brewbound](https://www.brewbound.com/news/harpoon-to-partner-with-polar-on-forthcoming-hard-seltzer-line) & [drinkarcticsummer](https://www.drinkarcticsummer.com) As the spiked seltzer craze is setting in in 2019, some brands attempt to tackle the market as partners and a great example of this is the Arctic Summer range. This line of alcoholic beverages is launched in collaboration between Boston-based [Harpoon Brewery](https://www.trendhunter.com/trends/amber-harvest-lager) and Massachusetts-based [Polar Beverages](https://www.trendhunter.com/trends/seltzerjr). While the former was tasked with creating the alcoholic base liquid, the later carbonated and flavored the beverages. A total of four flavors are made available to consumers through the Arctic Summer line. This includes [Ruby Red Grapefruit](https://www.trendhunter.com/trends/banana-cloud-beignets). Black Cherry, Pineapple Pomelo, and Rasberry Lime. Each can contains five percent alcohol by volume, only one gram of sugar, and a total of 110 calories. In addition to this, the Arctic Summer range is made with 100 percent cane sugar. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Spiked Seltzer Craze:** The spiked seltzer craze presents opportunities for creating collaborative product lines in the beverage industry. - **Collaborative Partnerships:** Collaborations between breweries and beverage companies can result in innovative and unique alcoholic beverages. - **Low-calorie Alcoholic Drinks:** The demand for low-calorie alcoholic beverages opens up possibilities for developing collaborative hard seltzer lines with healthier nutritional profiles. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can take advantage of the spiked seltzer trend by forming collaborative partnerships and creating innovative product lines. - **Craft Brewery Industry:** Craft breweries can explore partnerships with beverage companies to tap into the growing market for spiked seltzers. - **Flavoring and Carbonation Industry:** Companies specializing in flavoring and carbonation can collaborate with breweries to create unique and flavorful alcoholic beverages like the Arctic Summer line. ## Related on Trend Hunter - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Instantly Refreshing Hard Seltzers](https://www.trendhunter.com/trends/sonic-hard-seltzer.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [ABV-Varying Seltzer Lines](https://www.trendhunter.com/trends/ghost-hard-seltzer.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Vodka-Based Lemonade Flavor Lineups](https://www.trendhunter.com/trends/vodkabased-lemonade.md) - [Fruity Spiked Tea Cocktails](https://www.trendhunter.com/trends/arnold-palmer-spiked-raspberry.md)